This is such an important question I get all the time….When do I tell people my pricing — and how much should I say?
If you’ve ever felt awkward, pressured, or unsure when someone asks, “How much do you charge?”, you’re not alone. So I decided to share a lot of my thoughts and strategies with you in this solo episode.
I talk about why leading with price too soon can cost you wonderful clients, how your business model should guide your pricing strategy, and how to talk about money with more confidence and ease.
I walk through how I personally handle pricing on the phone and by email, why I don’t list my prices publicly, and how I invite clients into an experience instead of a simple transaction. I also share a simple way to think about pricing based on your income goals and the kind of clients you want to serve.
Along the way, I share a favorite analogy, a mindset shift around value, and why stretching a client’s budget — when done thoughtfully and with integrity — can actually help them love what they purchase even more.
Listen for:
Why answering pricing questions too early can lose great clients
When it does (and doesn’t) make sense to put pricing on your website
A simple script for confident, comfortable pricing conversations
How to think about pricing based on your goals and business model
If pricing feels confusing or uncomfortable, I hope this episode helps you see there’s no single “right” answer — just the right strategy for your business.
And remember: people don’t just buy photography. They buy the experience, the relationship, and how it makes them feel.
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Okay photographers — if you love people, love creating, and would also really like to make good money doing it, this one’s for you.
This is a new interview with the amazing Chip Dizard. We had such a great conversation a few years ago that I reposted it, and everyone loved it so much I knew I had to have him back.
Chip is a photographer and entrepreneur who’s amazing at helping creatives build and market event and headshot photography businesses in ways that actually feel good — not salesy, not icky, and not overwhelming.
He’s fun, high-energy, super generous with what he knows, and really good at showing you how to turn relationships into a steady, sustainable business.
We talk about:
• How to build and market events and headshot photography without burning out
• How to make more money while still being a good human
• Simple ways to stay connected with past clients so they keep coming back
• How to work with planners and partners without feeling awkward
If you’ve ever thought, “I just want a business that works and still feels like me,” you’re going to love this one.
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Do you want to sell your travel or scenic photography?
You are not alone. So many have this desire, and so few are actually successful and profitable in selling their personal work.
My guest is an incredible PPA Master Photographer, an ASP Fellow, and a highly profitable photographer, both with his studio work and his gorgeous, award-winning travel and nature photography. And he shares lots of tips for selling prints and creating books that you can use!
Dennis has been a professional photographer for over 50 years, and he’s one of those people who has grown and evolved with the industry — from film to digital, from studio and boudoir work into fine art landscapes and teaching around the world.
In this episode, we talk about:
Dennis’s self-published book “The Art of Yellowstone” — a black and white winter collection with artist statements — and how he approached creating it
His simple framework for making a photography book: start with a clear desire, strong imagery with a story, get support for layout and production, and use good resources and referrals
How he uses the book as a business and branding tool — not just for income, but for credibility, connection, and print sales
Practical tips for selling scenic work, including pricing with confidence, offering finished framed art, and reminding viewers that prints are available for purchase
This is a fun and informative conversation. So….if you’re thinking about creating a book, selling personal work, or building a photography career that has both heart and longevity.
PS…he hosts trips to wonderful places, and you can find out more on his website or just email him at dennishammonphotography@gmail.com or https://hammon.photography
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Is it time for you to give back? Is your heart calling you to use your talents to help others?
My guest, Amina Mohamed, is here to talk about her non-profit called “Cameras for Girls” and her efforts to bring the art of photography and photojournalism to young women across Africa who likely would not otherwise have had the opportunity to explore it.
In 2018, she started an initiative with a mission to teach photography and business skills to marginalized females across Africa who endeavor to become journalists. She gives each of them a camera and and has taught 129 in Uganda and has 50 enrolled for 2026, 25 in Tanzania with 10 enrolled, and 80% of our students have paid work within 6 months of completing our program!! And Cameras for Girls is launching in Kenya in 2026. Truly amazing.
In addition to her volunteer efforts, Amina has spent fifteen years exploring her passion for photography while working in film and television as a producer and production manager on numerous movies and documentaries.
Amina share tips onabout how to proceed when you are called to give back, and want to make the world a better place using your photography.
Here are some of her tips for getting started:
• Figure out what you are talented at
• And which segment of society you want to help
• Don’t worry about registering for any “official” programs
• Look for places to volunteer (but be careful about “voluntourism”)
Listen now to hear Amina’s amazing story and find out more about tapping into your inner volunteer!
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Hey friend. Thought I would do something different since this is dropping on Christmas Eve day.
I’m sharing a few of my own holiday memories, just to share more about me personally. In thinking of stories to tell you, I realized how many memories are in my mental vault because there are photographs that anchored them to my experiences and emotions around them. Some things I do remember clearly… and some things I only remember because there’s a photo that proves it happened.
I share about my family and our holiday traditions, old photos, and why images matter more this time of year. Not in a big, dramatic way—just in the real-life way that sneaks up on you.
And what life as a wedding and portrait photographer (for 40 years) has been like during the busiest time of year…at least for me. It was so stressful, and yet a joy to be gifting people their memories.
I also share a few practical thoughts for photographers during the holidays—how to handle the season with clients, set expectations, and still enjoy your own life while you’re running a business.
That’s it. Just some thoughts and memories and a hope it makes you smile, maybe remember something you’d forgotten, and feel a little more grounded going into the holidays.
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
