by admin | Jul 10, 2024 | Podcast
And here we are at Part Three…the final solo episode about the material
I share in my eBook called “10 Big Ideas for Marketing High Dollar
Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
Here is a reminder about the core teaching in this eBook. Well, so many people
stay on their computer to do most or even all of their marketing efforts. Social
media of course has many great ways to reach potential clients. But if that is the
only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of
knowing how to sell and how to produce photographs that people will purchase. We can be
awesome at marketing but fall short if those activities are lacking.
In the second chapter, I cover the next Big Ideas in detail including Gift Certificates as fundraisers, Publications, Networking, and Mastermind groups.
In Part 3 I finish up with the last topic:
- 8- Events
- 9- Auctions
- 10- The importance of effective branding
Be sure to watch or listen to all 3 episodes as I dive into each of these ideas for how to
become a marketing master outside of the internet. Be sure to go to www.lucidumascoaching.com and
scroll to the bottom of the HOME page to get the link to the book.
Connect with Photography Business Coach Luci Dumas:
by admin | Jul 3, 2024 | Podcast
This episode of “The Profitable Photographer with Luci Dumas” is a bit different and very special. I am sharing an inspiring conversation with Ernst Ulrich Schafer a master of black and white photography. He started as a fine art photographer after being given a camera by a friend in Vietnam, and many years later created a successful portrait photography business that lasted over 20 years ago, until his retirement.
Ernst shares his journey as an artist, and business owner, and the importance of continuous learning and community involvement in the field.
Key Discussion Points:
- The Importance of Studying Art
- Learning from Mentors and Teachers
- The Role of Participating in Photography Organizations
Do yourself a favor! Stop what you are doing right now and check out his photography on social media because you will be inspired by, and in awe of this lovely man’s work.
And if you join him on social media you can get support, ask him questions, and will to see his latest works and get updates on his projects.
https://www.facebook.com/ernst.u.schafer
Connect with Photography Business Coach Luci Dumas:
by admin | Jun 19, 2024 | Podcast
Oh Goodie! Another fantastic interview with my most listened-to guest, Ronan Ryle, is ready for you to be inspired by. His heart for serving others, his charming Irish accent, and his profound wisdom all combine to make this episode truly special.
Ronan loves to emphasize that every day, he wakes up with the mission to empower photographers to achieve their goals, fulfill their potential, and grasp the true impact of their work on fostering a healthier society in mind, body, and spirit.
A PPA Craftsman, Ronan has built several successful businesses across various industries, including photography. He proudly serves as a Board of Director of Professional Photographers of America and holds the position of President of Client Success at Infinity Group, which encompasses 3XM, The Difference Maker Revolution, and Photovalue.
In this conversation, we take a deep dive into the importance of discovering our “WHY” i.e. the reason behind what we do. And how it shapes the way we conduct our business to align with that purpose.
We discuss:
• The invaluable and unforgettable nature of what we offer.
• Giving more of ourselves and crafting extraordinary experiences for our clients.
• Cultivating connections and becoming more comfortable interacting with others.
• Shifting the focus onto our clients rather than our own needs.
Furthermore, we explore how Artificial Intelligence (A.I.) is not a threat when we remain focused on our passion and purpose, and how we can embrace A.I. as another tool to simplify our lives and enhance our businesses.
Big thanks to Ronan for a wonderful, inspiring conversation!
Don’t forget to claim Ronan’s free gift at: https://www.thedifferencemakerrevolution.com/
Connect with Photography Business Coach Luci Dumas:
by admin | Jun 12, 2024 | Podcast
Today’s episode is Part One of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients.
But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In this first episode in the series, I share some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.
Then I cover the first three Big Ideas in detail
- Creating and Using a Contact List
- Wall Portrait Displays
- Creating Alliances
Be sure to watch for Parts Two and Three as I continue to explore the info in my ebook on marketing. Remember…just scroll to the bottom of the HOME page to
get the book.
Connect with Photography Business Coach Luci Dumas:
by admin | Jun 5, 2024 | Podcast
Hey there, listeners! Welcome back to another episode of “The Profitable Photographer with Luci Dumas”. I am absolutely thrilled to have Bryan Capricci as my guest today.
CEO and Founder of Sprout Studio, a CRM built by photographers, for photographers,
Bryan is also an award-winning wedding and portrait photographer based out of Fonthill, Canada. In 2014, he was awarded his Masters of Photographic Arts (MPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest Canadian photographers to receive this level of achievement.
He and I are diving into a topic that’s crucial for every business owner out there: balancing the roles of CEO and entrepreneur. It’s all about how we manage working in our business versus working on our business. Let’s get started! It’s not just about running the day-to-day operations but also about strategizing for future growth.
Wechat about the importance of not waiting until you have free time—make it a priority to focus on growth and improvement. Also how to make sure your efforts are intentional, planned, and prioritized.
Listen for his rocking horse analogy i.e., you’re moving, but not going anywhere. This is what happens when we get caught up in busy work. Remember, “small hinges move big doors.”
Determining Business Success:
How do we know if we’re on the right track? Here’s a simple formula to define business success and growth:
- New Leads: Are you consistently attracting new potential clients?
- Bookings: Are those leads converting into bookings?
- Higher Value: Are clients booking higher-value services?
- Client Spending: Are existing clients increasing their spending?
Evaluating Impact:
When considering tasks, ask yourself: How likely is this activity to impact the business? Don’t fall into the trap of being busy for the sake of it. Remember, sometimes as photographers, we identify so closely with our work that we sacrifice personal time. Let’s break that cycle.
Momentum Method:
Here are important questions to help get a handle on everything:
- Can This Be Automated? Ask if the task can be done without your direct involvement. If yes, automate it.
- Accelerate: Are there ways to do tasks faster with less effort.
- Simplify: Can the task be simplified or aligned with other activities?
- Evaluate Necessity: Does this task need to be done at all?
You might not love every aspect of running a business, and that’s okay. You have three options:
- Don’t Do It: Some tasks might not be necessary.
- Do It: Just get it done if it’s essential.
- Collaborate or Outsource: Find someone to help, whether through collaboration or hiring.
Thanks for tuning in! Remember, balancing your roles and prioritizing your time can make a significant difference in your business’s success. Until next time, keep pushing forward and finding those small hinges that move big doors!
Bryan has a gift called The Winning Week Formula at https://getsproutstudio.com/winning-week/
and 20% discount available https://www.trysproutstudio.com/?via=edu
Connect with Bryan:
Connect with Photography Business Coach Luci Dumas:
