This week I am so excited to bring you the second episode of my new mini-series to the The Profitable Photographer Podcast! In case you missed episode 1, this mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even further.
Next up? Step 2: Who are they? Listen in as I walk you through how to figure out who your ideal client is (not somebody that you’ve worked with before). The more you can picture your clients, the easier it is to recognize them, and know how to attract them.
Too excited to see what’s next to wait for the next episode of the mini-series to drop? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”
It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.
On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.
As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others.
Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?
Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.
The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: They’re not buying our services. They’re buying how our services make them feel.
Key Topics:
Moving beyond having only friends and family as clients (4:10)
How to find your ideal clients (17:14)
Where to find your first few clients (24:50)
How to find your niche (30:48)
Diversity and inclusion in the event industry (38:15)
The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
Chip’s parting words (58:17)
Luci’s wrap-up (59:27)
Resources:
The Ideal Client Checklist: Email chip@chipdizard.com and mention The Profitable Photographer
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
