The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!
At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company.
After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book “Help!! My Photography Website Needs MORE Customers.”
Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.
He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”
To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates.
What is a “Scroll to a Sale Website”? I take people on a journey to an end result
- Creates a big first impression
- Focuses on empathy first by addressing their fears and problems.
- Includes testimonials on the home page.
- Uses descriptive words
- Has a call to action
Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023
And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/
Grab your headphones and listen now!
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