This solo episode with Luci Dumas explores the do’s and don’t of websites for photographers, especially for high end photographers. And her recommendation about posting pricing on sites is covered as well.
She discusses her unique perspective on websites for photographers that want to have a profitable business and attract perfect new clients.
Purpose of the site- to get people to contact you. It is advertising, not a catalog.
SEO value vs. a beautiful site that gets them to contact you
Why too much info can overwhelm the viewer and keep them from booking you
How and when to share pricing…and when not to.
To blog or not to blog
It is easy to get confused or have websites with too many photos, too much info, not enough “WOW” factor or weak branding. This recording touches on all of this and more.
In this episode of The Profitable Photographer Podcast, Luci Dumas is joined by Lori Nordstrom. They have a deep discussion on the importance of an abundance mindset to have a successful photography business. Her portrait parties are also fully explain as a way to make quick income and create future portrait sessions.
Lori Nordstrom began her photography career photographing her children in the backyard over 25 years ago. She is known for her sweet, simple “real life” style, focused on families and children.
Soon after getting involved in print competition in 2000, Lori was asked to speak at her own Iowa State Convention and has since gone on to present programs and workshops in all 50 states– and around the world. Seen on CreativeLive and PhotoVision as well as national and international stages, Lori is now a sought after business coach helping creative entrepreneurs reach their goals.
Lori is also the author of “Maximizing Profits: A Practical Guide for Photographers.” This is an episode you won’t want to miss!
In this episode of the Profitable Photographer, Luci and Lori discuss:
•Creative ways to connect with your client •The importance of getting out in the world, rather than marketing and networking exclusively online •Lori’s entrance to photography and how her style has developed over time •Why business owners/creatives need to balance their time
Key takeaways: •Ask questions that connect your client to the experience. Examples: “What does this mean to you?” “When was the last time you had a family portrait done?” •Be creative with your marketing •We can wake up each day and choose an abundant thought •Know that wherever you are, you are not alone — get out in the world!
In this episode of The Profitable Photographer Podcast, Luci Dumas introduces you to brilliant and successful photographer, Aly Elliott. The topic, unconventional marketing, is explored in some very creative and surprising ways.
Aly has been a professional photographer since 2007. PPA Master Photographer and CPP and a certified Master Photographer with the National Association of Professional Child Photographers. She and her husband have 6 kids and manage to have a thriving photography business, successfully balancing the needs of both.
She has a gorgeous little studio on the Bloomington, Indiana town square and focuses portrait work on maternity, newborns, and family. She is also a photography educator, speaking across the country, as well as an exhibiting artist.
In this episode of the Profitable Photographer Luci and Aly discuss:
•Aly’s life, and how she built her business to into what it is today •Why you have to build a foundation of ways to reach people •Aly’s unique, unconventional marketing ideas •Video marketing–powerful marketing and how you can implement it
•Efficiency with your workflow allows you to put time into other areas of your life •Exhibition can be helpful for your business. Coffee shops, galleries, etc. •Marketing is a matter of connection •Don’t give up…play the long game
The marvelous Sarah Petty is Luci’s guest on The Profitable Photographer
Photographer Sarah Petty is the New York Times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, a two-time Two Comma Award winner.
Sarah built her multi-million dollar empire around the value of putting #familyfirst as she balanced two businesses, speaking gigs, and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Business, USA Today, and The Wall Street Journal and is an internationally-known speaker and coach for photographers. Sarah even has a new podcast called “Worth Every Penny Joycast.”
In this episode of the Profitable Photographer Luci and Sarah discuss: •How your brand reflects who you are •Why a consistent brand and website are important •Implementing marketing skills to help your business thrive •How Sarah put family first and still became the amazing businesswoman she is today
Key takeaways: •Your brand is how people feel about you •Utilize hard times as inspiration to grow •Branding starts with your identity •You determine your own worth– keep going!
In this solo episode, Luci takes on the topic of how to handle the challenge of artist who want to have a profitable photography business.
Here are some tip on how to just say NO to being a starving artist.
1- See your photography as a product, Learn to separate yourself from what you create emotionally. When you do this, your next step is to be skilled at sales and marketing and running a consistent business.
2- Don’t take rejection personally. It is about them and not you and your photographs
3- You are selling love, or success, or memories, not your soul. Focus on them. Serve them.
4- You are selling your time. To make a living you MUST charge enough and learn how to sell to compensate you for the time you could spend at a different job.
5- Good enough is all you need to be. They don’t need to be award winning images. Awards don’t pay bills
6- You do need to be proficient and results need to be repeatable. Learn the basics of photography. Study lighting, learn how to pose people in a way that makes them look their best AND evoke natural expression. And have the right equipment and skill to make it happen.
7- Style. You don’t need to figure this out to make a great living. You need to know how to take photographs people want to pay for that also make you happy to create.
8- Of course, it is vital to have the passion to produce the best work we possibly can every time. As your work is continually better, success does become easier.
Master Craftsman and Fellow-Irish PPA Ann Monteith is the professional photography industry’s leading authority on studio marketing and business management. As a past president of Professional Photographers of America (PPA), she is an internationally read author of books and articles on subjects of interest to studio owners and managers. Her workshops are credited with setting some of the industry’s most successful photographers on the road to profitability. Ann and her husband, Jim Monteith, have owned and operated three different portrait studio businesses.
As PPA President she helped the philanthropic arm of the Association, PPA Charities, forge a relationship with Operation Smile.
In recent years she has become an outspoken advocate of the need for photographers, families, businesses, and societal institutions to properly preserve their vulnerable digital files. Having Ann on The Profitable Photographer is an absolute treat.
In this episode of the Profitable Photographer Luci and Ann discuss:
•The upkeep required to preserve digital files •How to charge clients for archiving •Ann’s tips on running a thriving, profitable business
Key takeaways: •Build an annual business plan; It sets a standard, goals, expenses, etc. •Understanding your finances is essential to establish your price points •Don’t be afraid to make changes– it is trial and error to find which methods fit you and your business best •The potential in offering an archiving service A wonderful offer to archive your photos, information, and more with FOREVER: $15 coupon and free starter pack to get 2gb of storage with Forever.com https://www.forever.com/sign_up
Tavis and Amy Guild are business designers and award-winning portrait artists based in Yakima, WA. A fun and vibrant style has given these two the opportunity to photograph over a thousand weddings and sessions in the past twelve years all over the world. Passionate about people and wall portraits, helping photography business owners has been a natural extension of their work. They have been coaching and teaching photography courses since 2011.
Tavis and Amy are also the owners of Guild Canvas, an exclusive canvas company that specializes in handcrafted wall art for professional photographers. This kind and charming duo offers knowledge and tips you won’t want to miss.
In this episode of the Profitable Photographer Luci, Tavis and Amy discuss: •Why and how Tavis creates an experience for his clients •How this husband and wife team balances each of their strengths, to better their business •The importance of a consistent, cohesive website •How the Guild’s implement their brand into their studio’s design
Key takeaways: •Any team thrives when each person involved knows their strengths and where to apply them •Have a student’s heart– remain willing to learn how to do better •Don’t be a one-hit-wonder…look for long term value •How you market helps your clients see the value in the artwork you offer Connect with Tavis and Amy: Email: firstname.lastname@example.org Websites: Guildcanvas.com www.tavisandamy.com Facebook: The Guild Canvas Club Instagram: @guildcanvas
In this episode of The Profitable Photographer Podcast, Luci is excited to introduce you to Darty Hines.
Darty Hines is a husband, a father to three amazing girls, a photographer, and a marketing and social media fanatic– this PPA Craftsman keeps very busy. Even with this full schedule, he is constantly striving to find new and innovative ways for small business owners to succeed.
He has been a professional photographer for over 20 years and has worked and consulted with many prestigious photography studios across the Nation. Darty and his wife Michele are also co-owners of the educational conference SYNC and SYNC Sports.
•Senior photography is not dead, why and how the demand remains •Darty’s unique, and effective marketing methods
•Reading your clients, and easing worry
•The importance of core values and knowing your business’s purpose •Pivoting — how it makes you and your business resilient
•Establish your ability to pivot– your marketing, image delivery, and sales, etc.
•HS senior photographers have purpose and impact– don’t be afraid to showcase yours
•Embrace virtual technology. It is not going anywhere.
•Invest in education, new knowledge is key.
“You can’t sit and do nothing in this business… you have to do the work” -Darty Hines
In this episode of The Profitable Photographer Podcast, Luci is joined by the extraordinary Bobbi Brinkman.
Bobbi Brinkman is a storytelling photographer and wedding industry educator based in St. Simons Island GA. For over 40 years she has been honored to capture love stories for “Fabbo” couples in authentic moments from coast to coast.
With her experience, she understands that a wedding day should reflect each couple, and so should their wedding photos. Her focus is on her couple’s and their story, and not about capturing an award-winning photo. Bobbi believes no matter who you love or where you’re from, it all starts with love; all love matters, and every story deserves to be told.
In this episode of the Profitable Photographer Luci and Bobbi discuss:
•How to add value and services to what your business already offers •Why it’s important to create an experience and be authentically you from the start •Bobbi’s start to wedding photography, and how photography found her •Finding a balance between the time you put towards your business, and those you love
•Set yourself up for success…know who you serve, why you serve them–and who you are •The experience you create is far more important than an award winning photograph •When you utilize your gift, your superpower is the ability to serve others unlike any other • Everyone has a purpose, life is about finding yours •You have what it takes to be successful •Be your own biggest fan, you and your craft are one of a kind
In this episode of The Profitable Photographer Podcast, Luci is delighted to introduce you to an amazing human, photographer, and teacher.
Bryan Welsh is an award-winning PPA M. Photog., Cr., CPP, API. FP-OR, HFP-OR. Both his clients and peers recognize Bryan Welsh, a second-generation photographer, for his creative stylized journalistic photography. Bryan has taught at the Professional Photographers of America national convention and countless other events. His images and articles have appeared in Studio Photography and Professional Photographer magazine(s) as well as used in Nikon’s National advertising. He is passionate about service in the photography industry and spends countless hours supporting local and state affiliates of PPA.
In this episode of the Profitable Photographer Luci and Bryan discuss: •Bryan’s start, and his inspirations •Storytelling through your work •Social credibility •Creative methods to connect with ideal clients •The power of your gift, and how you can touch people’s lives
Key takeaways: •Photographers are the world’s greatest storytellers •Marketing can be both fun and successful •Photographers have to ability to positively affect many people’s lives •While photography is not the easiest industry to be a part of, the blessings you give others come full circle