Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

133: Luci Dumas-Marketing from the Inside Out

“You create your thoughts, your thoughts create your intentions and your intentions create your reality.” – Wayne Dyer

This solo episode is about an exploration into some of the ways you can up your inner marketing/success game. You might call it the Power of Attraction or a positive mindset. I love to share about the importance of your vision and goals, and how to become a magnet for the dreams you have for your life.

These tools have helped me create a 40 year full time career as a photographer and now also a photography business coach and they can help you as well. It has sometimes felt like magic when I use some of these specific tools to draw ideal clients to me.

Listen in to find out the value of

  • affirmations and positive thinking
    -setting clear goals
    -surrounding yourself with positive people and those that are where you want to be
    -reading motivational books
    -my special way to market by sitting on my front porch

The truth is, doing all the “things” that are designed to help us be successful and profitable accomplish very little unless we have a positive, magnetic energy and clear goals that inspire us to keep doing what it takes to reach them. Please let me know your thoughts and how I might support you on your path.


132: David Hilton- How To Build A Highly Successful Photography Business

I’m joined this week by marketing master, David Hilton. He knows the power of branding.

It begins with how you position yourself to the customer. And from there, it’s all about the journey that you take them on. David’s extensive business experience makes this an interview you won’t want to miss.

David is experienced in building businesses, guiding owners to higher profits and greater freedom. He is the author of two books on entrepreneurship: SPARK, Taking Your Business from Struggle to Significance, and The Ultimate Success Secret with co-author Dan Kennedy.

As president of Hilton Photography, a business that he recently, successfully sold, he grew and managed multiple locations and recruited, hired, and trained over 500 people. He developed this company to operate profitably without his day-to-day involvement.

He holds a Photographic Craftsman degree from PPA, a Doctorate Degree in Business, an MBA, a BS in Photography, and a Master’s degree in Education

Tune in and let’s get down to business!

You won’t want to miss:
What inspired him to major in business.
Why you need to find your style.
How many hours a day David spends on marketing.
How to have a business and not work full-time.
The details on the business he began as a child.

Connect with David

Website http://portraitstudiosuccess.com/
Email dhilton@StrategicVisionOnline.com
Facebook David Hilton
LInkedIn https://www.linkedin.com/in/davidahilton/

131: Denise Birdsong- Adding Emotion to Your Photographs

If you want a portrait to stand out, then it needs big emotions! Technical photography skills are well-known but not everyone is taught the value of emotions, so I’ve invited Denise Birdsong to join me on the podcast today.

Denise Birdsong is an award-winning wedding, portrait and boudoir photographer from the San Francisco Bay Area. Through her experiences as a dancer and model, Denise mastered the fine art of communication and storytelling through body language and facial expression. Emotion is what makes portrait photography truly standout, and it’s usually the missing component for most photographers. Denise is passionate about teaching her master photography students her signature methodology that takes them to the next level of their craft.

I love this interview because she shares so many great tips to help create emotion in our photos.

Listen For:
The reason she doesn’t like to waste a good mistake.
What our voice has the power to change.
Why empathy is so important in this business.
The reason people just need to breathe.

Being photographed can be a vulnerable experience for some people. Denise has some great ideas for creating a safe space for them.

Instagram: @denisebirdsongphotographer
Facebook Group: @strippeddownboudoir
Email: info@dbirdsong.com

130: Holly Smith- Hiring a VA-How And Why You Need One

Holly is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business.

In this episode, Holly and Luci talk about:

1- When is it time to hire a VA?

2- How do we find a great one and what is right for us. what they should ask before hiring someone

3- Mindset shifts you may need to make before outsourcing/how to tackle the resistance

4- How to prepare for outsourcing.


Holly explains that a VA is like a personal assistant but it is online and it is a broad term including things like:

-tech VA…workflow, 

– Support 

– Bookkeeping

– Marketing

– Writing 

– Social media manager

– Editing 

We discuss hen is it time to hire? When you feel burnt out, you are not taking the steps, you are loosing the drive, stuck in a rut and how to start working with one. If you’re not sure where to look Luci and Holly go over various websites to find reputable VA’s. We go over how to know if the VA you are considering is a good fit, what skills they should have, and how you can learn from them.

Get in touch with Holly:


Instagram: @thegenieva


Final advice…be really clear about what you want and why…and your goals.

129: John Hartman- Marketing and Lightpainting Tips

John Hartman is bringing us back to the basics and I’m here for it. He believes in the value of relationships. He knows trust is the foundation for those relationships. So go ahead and get in front of your target audience and then build that trust!

John Hartman has owned and operated his studio in Stevens Point, WI since 1974. His work has won the highest awards at the state and national levels, including a Grand Imaging Award finalist. He has presented at hundreds of state, regional and national photography conferences. His John Hartman Las Vegas Marketing Boot Camps have helped thousands of photographers grow their business and improve their photography. Since 2014 John has developed a unique version of light painting, which has created an entirely new and profitable product line for his studio.

His long and prosperous career suggest that we should all trust his advice!

You won’t want to miss…
-Why an easy high school elective change the course of his life forever.
-The reason head shots can be so profitable.
-What light painting is and how John incorporates it into his portfolio.
-How he manages to have so much fun.

Connect with John to receive $100s off his course by mentioning The Profitable Photographer Podcast

Website jhartmanphoto.com, johnhartmanseniors.com, jhartman.com
Facebook johnrichardhartman
Instagram johnhartman11
LinkedIn John-richard-hartman
Email jrhartman@me.com

128: Judy Host-Teaching to Stay Passionate and Creative

Teachers are a national treasure and that is especially true in the case of my friend and incredible photographer, Judy Host.

For Judy, teaching is very synergistic. She gets just as much from her students as she gives. Judy began her career photographing children but has realized her passion for sharing her knowledge over the years.

Judy has a unique ability to adapt and grow. It’s reflected in each step of her career. Her career has had several adaptations and
her current passions is photographing dancers, and teaching workshops to inspire others to pursue their art and passion.
Recently this work was selected for exhibition in the Valade Family Gallery in Detroit, MI, the Crocker Art Museum in Sacramento, CA, and the Albrecht-Kemper Art Museum in MO. In March 2017.

Judy’s a true gem in the photography world and you don’t want to miss anything that she shares.

You won’t want to miss:
-Why Judy considers time management to be one of her greatest gifts.
-How she decides what projects are worth her time.
-Why she credits teaching to helping her become better at running her business.
-What Judy did in Dubai.

I’m fortunate enough to know Judy in real life and she’s a true delight! I hope you enjoy her as much as I do.

Connect with Judy
Email Judyhost@mac.com
Website Judyhost.com
Instagram @judy.host
Facebook https://www.facebook.com/judy.host

127: Luci Dumas-Framing

This solo conversation (between me and the you in my imagination) is all about selling frames. The why and how of it. There is very good extra income selling frames for the wall art we sell, and it is a service to help them select the “jewelry” that enhances the portraits.

I cover the following…and more

-different styles of frames
-where to order them from
-why I prefer not to include mat and glass or acrylic
-how I add 20% to my overall income selling frames
-installing art into frames

I also chat about some holiday issues like greeting cards, Black Friday, and Holiday Mini’s and why I don’t recommend them for most people.

Have a wonderful holiday season and enjoy this episode!

Be sure to find 2 free gifts at http://www.lucidumascoaching.com

126: Aaron Hockley- Artificial Intelligence is a Photographer’s Friend

Aaron Hockly says A.I. is a photographer’s friend. I was unsure about what he meant, but after our conversation, I gotta admit, I think he’s right. Aaron talks about all the ways that artificial intelligence has improved our cameras. He also points out how much it has improved the editing process. Because time is money, and the faster we are at editing the more profitable we become.

He is passionate about the intersection of photography and technology.

Aaron Hockley is a photographer, author, and speaker who merges his expertise in photography and technology to help others find success. He’s a PPA Master Photographer and Photographic Craftsman and has represented Team USA in the World Photographic Cup. He writes and speaks about technical aspects of photography, photo businesses, and the industry as a whole and has spoken to audiences of photographers, marketers, and media professionals on stages of all sizes nationwide.
Aaron’s recent ventures have focused on how Artificial Intelligence is impacting how photographers capture, edit, and manage their images with an eye toward the shifting future of the industry.

You won’t want to miss
-What Aaron would tell his younger self.
-Luci’s lighting issues at a wedding in Hawaii.
-Why Aaron suggests wading into technology instead of jumping into the deep end.
-The reason Aaron says our jobs as photographers won’t be replaced by A.I.

Aaron makes some great points about how tech has the power to make us more profitable. Be sure to check out what he has to say.

Connect With Aaron
Instagram: @techphotoguy
Twitter: @ahockley
LinkedIn: https://linkedin.com/in/ahockle
Email: aaron@hey.com
Website: techphotoguy.com

125: Christopher Salem-8 Pillars of Success in Life and Business

Christopher Salem joins me this week. Chris has experienced impressive career success. He’s also an accomplished speaker, host, and author. His ability to share his wisdom in an easily digestible way sets him apart.

I loved our conversation and I’m certain you will too.

Chris Salem is an accomplished CEO, executive coach, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate.
He mentors business leaders and organizations to scale their brands and business by raising their level of influence as trusted advisors.
His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international bestseller in 2016. He also co-authored the recent edition of “Mastering the Art of Success” with Jack Canfield.
His weekly radio show Sustainable Success is part of the Voice America Influencers Channel.
You won’t want to miss
His tips for achieving mental toughness.
His breakdown of co-dependency and the role it plays in our careers.
The importance of giving without expectations.
Why self-awareness is so important.

So much of the good stuff that we enjoy is a by-product of growth. It’s not easy but the results are worth it.

Connect With Chris
Special Offer for Listeners http://christophersalem.com/31-days-program/
Email chris@christophersalem.com

124: Mark Rosetto- 3 Keys to Rocking Your Marketing

Mark Rossetto is an international award-winning double master photographer (AIPP), a highly sought-after public speaker, teacher and a qualified Life and Photography Business Coach.

At just 25 years of age, Mark transformed his passion for photography from a hobby into one of Melbourne, Australia’s most successful family and wedding photographic studios. Each year Mark and his team photographed over 500 families and were consistently booked at capacity with weddings.

He loves marketing, or what he calls “the chase of the client”.
I first asked him to share what not do do and he says
– don’t be a jerk or sneaky
– don’t promise what you can’t keep
– don’t be afraid to ask for help

In this rich conversation, Mark suggests having 5 strategies or more at all times to have a consistent flow of clients. He shares his powerful perspective on the three aspects of marketing that are important for success.

1-Passive Marketing. It is your billboard…who you are and what you do. Don’t be invisible. Don’t be lazy in your passive marketing strategy

2- Active Marketing. It is when you go out and bring clients into your business.

3- Digital marketing amplifies everything.

Special offer – Download “The Photography Business Benchmark”.
Go to the coaching section of his website and use the coupon Luci21

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