Podcast

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040 Jeff Lubin: The Million Dollar Studio and The Importance of Branding

Master Craftsman, Jeff Lubin has been the leading portrait photographer in the Washington DC area for over 35 years.  

In this episode, Luci and Jeff discuss:

  • Creating a $1M studio and success in photography.
  • Building your brand and building your image.
  • Embracing what makes you different and what you love to create a successful career.

Key Takeaways:

  • It’s hard to get a premium price for your work if you’re not an identity, you don’t have a brand, and you don’t have something that is specific to you.
  • A lot of the answers you are looking for are already within. You are unique among everyone that has lived on the planet.
  • There’s a lot to be said about emulation when you are learning the craft, but once you’ve learned the basics, the genius comes out when you take the imaginative ideas and put them into practice.

“You build the brand, and then you create enough synergy where people know your name. That’s a huge thing – where people not only know your brand, but they know your name. That’s the big thing.” —  Jeff Lubin

Connect with Jeff Lubin:

Facebook: Jeff Lubin’s Portrait and Business Tip of the Day & The Jeff Lubin Portrait Studio

Website: JeffLubin.com & PortraitPassion.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

039 Tony Corbell: Mastering Light to Increase Success

What a treat! My good friend and I have a rich discussion about lighting, the importance of quality for the profitable photographer and much more. He has photographed or taught photographic technical skills over 700 times in more than 20 countries and world capitals as well as in all fifty US states. In his more than 38 years in photography, he has photographed some of the most recognized faces including three US presidents, world leaders at the United Nations, fashion models, celebrities, NASA astronauts, and he has so much wisdom to share.

In this episode, Luci and Tony discuss:

  • Tony’s career journey from never owning a camera to now photographing prominent leaders and celebrities.
  • Tips and takeaways on light in photography.
  • The importance of having a light meter, even with all of the new technologies that we have today.

Key Takeaways:

  • Keep your notes clean and keep the trust of your clients. You may earn a couple bucks by selling the photos, but you won’t keep the trust of those you photograph.
  • Understanding how the size of your light source factors into each and every shoot you do is key.
  • People are always watching, make sure you look and act professional in all aspects during the entire photography session.

“The size of a light source is directly relative to its distance from the sun.” — Tony Corbell

Connect with Tony Corbell:

Twitter: @TonyCorbell

Facebook: Corbell Photographic Workshops

Website: TonyCorbell.com

Email: Tony@TonyCorbell.com

Instagram: @corbellworkshops

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

038 Meredith Ryncarz: Moving Your Photography Business

Meredith Ryncarz is a former college art professor turned photographer and creative business coach. She moves to new cities about every 4 years and we discuss her strategies for “hitting the ground running” with a photography business.

In this episode, Luci and Meredith discuss:

  • Pricing and marketing for your photography business in a military community environment.
  • The benefits of being part of the photographic community wherever you go.
  • Managing fear through business moves and professional growth.

Key Takeaways:

  • You have money to pay for what you value – the same goes for your clients.
  • Having a network around you is indispensable.
  • Monitor your mental health and mindset along the way – you cannot take care of your clients if you do not take care of yourself.

“You can charge what you’re worth. You don’t necessarily have to market to the military community – you can market to the city, or in the town over, or the county over and be an amazingly profitable photographer. But you have to do the work.”—  Meredith Ryncarz

Connect with Meredith Ryncarz:

Twitter: @MeredithRyncarz & @TheRestartSpec1

Facebook: Meredith Ryncarz Photography

Website: MeredithRyncarz.com & TheRestartSpecialist.com

YouTube: Meredith Ryncarz & The Restart Specialist

Instagram: @meredithryncarz & @the_restart_specialist

Pinterest: Meredith Ryncarz Photography | Savannah Wedding Photographer

Connect with Luci Dumas:

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Twitter: @lucidumas

Instagram: theprofitablephotograph_pod

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

037 Mead Norton: The Exciting World of Adventure Sports Photography

In my next life want to be today’s guest! He is an adventure sports and event photographer in New Zealand and shares great stories.

In this episode, Luci and Mead discuss:

  • Having a purpose and personality behind every photograph taken.
  • Tips for finding and maintaining clients in your photography business.
  • Standing out from everyone with a camera.

Key Takeaways:

  • When you know who you are, you can put yourself in situations where you are a natural.
  • As a professional, when things go pear shaped, you find a solution and look for other opportunities and options.
  • Passion, dedication, and focus are the key to success. If you haven’t discovered these elements in your photography, look for them.

“If you’re out there shooting something because you think it’s going to make you money, you’re never going to stand out.” —  Mead Norton

Connect with Mead Norton:

Facebook: Mead Norton Photography

Website: MeadNorton.com

YouTube: Mead Norton Photography

LinkedIn: Mead Norton

Instagram: @meadnortonphotography

15% Discount off Coaching/Review Services by mentioning The Profitable Photographer

Book Recommendation: On the Road by Jack Kerouac & Desert Solitaire: A Season in the Wilderness by Edward Abbey

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

036 Contracts and Legalities with TheLawTog® with Rachel Brenke

Profitability includes having your “legal ducks” in a row.

Rachel Brenke is the head attorney behind TheLawTog®, a resource for photographers that need help with contracts and legal challenges that might come up. We have a rich discussion on the business of photography and so much more.

In this episode, Luci and Rachel discuss:

  • The top legal concerns that all photopreneurs need to address now.
  • Protecting yourself and your business from the beginning.
  • Contracts, trademarks, copyright, and marketing legalities.

Key Takeaways:

  • Don’t ignore potential problems. It costs more resources to clean up a problem than to prevent it at the beginning (such as with a contract).
  • Talk to a CPA and a Lawyer to find out what structure of business is right for you.
  • Contracts are not a barrier between you and your client – they are a form of customer service and professionalism. They are a way to build up buyers’ confidence and fill your bucket of professionalism.

“Contracts are the foundation of everything in your photography business. It’s going to protect, it’s going to communicate, it’s going to allow you to offer customer service.” —  Rachel Brenke

Connect with Rachel Brenke:

Facebook: TheLawTog® – the legal resource for photographers

Website: TheLawTog.com & RachelBrenke.com

Show: The Business Bites Podcast®

10% off of any forms or classes from TheLawTog.com: profit_tog-10

TheLawTog.com: profit_tog-10

Book Reference: Influence: The Psychology of Persuasion by Richard B. Cialdini Ph.D.

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

035 Marnie Clagett: Secrets of a Successful Home Studio

 Marnie Clagett, CPP, operates a studio in historic Downtown Elizabethtown, KY, where she and her husband focus on contemporary fine art portraiture for their clients.

Marnie primarily photographs families and high school seniors, 

In this episode, Luci and Marnie discuss:

  • Having a successful home studio.
  • Practical ways to make a small space work for your business.
  • Presenting a professional front in all aspects of your business.

Key Takeaways:

  • Home studio spaces are still professional spaces, even if it’s in the middle of your home.
  • Set apart your business by language – “pics” and “portraits” give off a different vibe to the clients.
  • Have your finances in order before setting up an out of home studio.

“It is all about how you approach your studio space and how you make that work.”—  Marnie Clagett

Connect with Marnie Clagett:

Facebook: Clagett Photography

Website: ClagettPhotography.com

Instagram: @clagettphotography

Email: Info@ClagettPhotography.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

034 David Grupa: The Secrets of Volume Sports Photography

In this episode, Luci and David discuss:

  • The rigors of volume photography, and more specifically, sports team photography.
  • Tips and tricks for networking and growing your contacts.
  • The items people need to think about before trying volume photography.

Key Takeaways:

  • Utilize social media to find the groups, teams, and people that you want to work with.
  • Don’t give up! A “no” is not necessarily forever. Stay top of mind, be present, and somewhere along the way, someone will say “yes.”
  • Be organized on the day – not only with crowd control and your equipment but with keeping track of who is being photographed.

“In volume photography, time is money. You have to get it all right in the camera, on photo day…It’s all about not touching every individual photo multiple times.” —  David Grupa

Connect with David Grupa:

Email: David@GrupaPortrait.com

Facebook: David Grupa Sports

Website: DavidGrupaSports.com

Instagram: @davidgrupa

Sports Check List: SportsChecklist.DavidGrupaSports.com

PPA Reference: PPA.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

033 Jeff & Lori Poole: Wedding Albums and Storytelling

Jeff and Lori Poole own Indigo Silver Studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography. They also own and operate The Shoot Space, their educational outreach for photographers.

In this episode, Luci, Jeff, and Lori discuss:

  • How to sell wedding albums and a system to create a story with your client.
  • How they balance their relationship and their business.
  • How to utilize lead magnets in your marketing to keep yourself top of mind.

Key Takeaways:

  • Designing the album that tells the story together with the client gives them a sense of ownership of the album.
  • Creating a sense of urgency gives the client a reason to make a decision in a timely manner, serving both your business and your clients better.
  • Be creative – you don’t have to use the business model that somebody else is just because it is being used. There are many ways to accomplish the same thing.

“Instead of focusing on individual images, we’re focusing on stories, so rather than picking images, we’re picking stories and working backward.” —  Lori Poole

Connect with Jeff & Luci Poole:

Twitter: @indigosilver

Facebook: The Shoot Space & indigosilver studio

Website: TheShootSpace.com & indigosilverstudio.com

Instagram: @theshootspace & @indigosilver

Pinterest: indigosilver photography studio

Use Promo Code: Luci at checkout and you will get 20% off the Wedding Albums Complete Workflow System at TheShootSpace.com/Shop

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

Luci Dumas on Branding: Discover Who You Are and Attract Your Ideal Clients

Luci is passionate about branding as a deep discovery into who you are and why people would want to hire you and only you.

In this episode, Luci discusses:

·         What branding and identity mean, and misconceptions people have about the terms.

·         The power in knowing who you are, radiating who you are, and being able to express it.

·         How to discover your own brand and what makes up a brand.

Key Takeaways: 

·         A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you. 

·         Even if you are working in the same target market as someone else, you will attract different clients based on your brand and style than someone else might.

·         How you present your self and the words you say are part of your brand and communicate a lot about who you are.

“Personal brands are unearthed, they’re not created. Branding is a creative, active, introspective process that’s an ongoing and organic exploration.” —  Luci Dumas 

References:

Harold and Maude – 1971, directed by Hal Ashby

The Brand Called You by Peter Montoya

Connect with Luci Dumas: 

Twitter:   @lucidumas

Facebook:   https://www.facebook.com/LuciDumasCoaching/ 

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

031 Anne Ruthmann: Pricing for Creatives and Knowing Your Value

Anne Ruthmann, creative entreprenuer and author of “Pricing Workbook for Creatives” helps people figure out how to package their talents so it can lead to a profitable business.

In this episode, Luci and Anne discuss:

  • The evolution of Anne’s career and how it has evolved as she moved around the country and in different demographics.
  • Unique challenges faced by creatives in sales and marketing.
  • Marketing and selling your work in different spaces.

Key Takeaways:

  • Find out what you need to live, what you need to support your creation, and what you need to support your business, that is how you will find your pricing with confidence.
  • Be confident in your pricing – there is power in knowing what you and your work are worth.
  • Reclaim your space and your value – don’t allow the market or the customer determine what you are worth.

“I do see selling as an emotive experience, and as an emotionally connecting experience. But I think that creating the structure of a price to be applied to a work, to be applied to a print, to be applied to a service, or to be applied to an offering, is a different act – it’s one that happens behind the scenes. It isn’t one that happens in front of clients, it’s one that happens before the client walks in the door. I find that, when that structure has been built before the client walks in the door, then people can be confident and really focus on what the client loves.” —  Anne Ruthman

Connect with Anne Ruthman:

Twitter: @AnneRuthmann

Facebook: Anne Ruthmann Photography

Website: AnneRuthmann.blogspot.com

Email: Info@AnneRuthmann.com

Book: Pricing Workbook for Creatives

TedxTalk: What Would You Attempt If You Knew You Could Not Fail?

Pinterest: Anne Ruthmann

Instagram: @anneruthmann

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

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