Podcast

Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

033 Jeff & Lori Poole: Wedding Albums and Storytelling

Jeff and Lori Poole own Indigo Silver Studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography. They also own and operate The Shoot Space, their educational outreach for photographers.

In this episode, Luci, Jeff, and Lori discuss:

  • How to sell wedding albums and a system to create a story with your client.
  • How they balance their relationship and their business.
  • How to utilize lead magnets in your marketing to keep yourself top of mind.

Key Takeaways:

  • Designing the album that tells the story together with the client gives them a sense of ownership of the album.
  • Creating a sense of urgency gives the client a reason to make a decision in a timely manner, serving both your business and your clients better.
  • Be creative – you don’t have to use the business model that somebody else is just because it is being used. There are many ways to accomplish the same thing.

“Instead of focusing on individual images, we’re focusing on stories, so rather than picking images, we’re picking stories and working backward.” —  Lori Poole

Connect with Jeff & Luci Poole:

Twitter: @indigosilver

Facebook: The Shoot Space & indigosilver studio

Website: TheShootSpace.com & indigosilverstudio.com

Instagram: @theshootspace & @indigosilver

Pinterest: indigosilver photography studio

Use Promo Code: Luci at checkout and you will get 20% off the Wedding Albums Complete Workflow System at TheShootSpace.com/Shop

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

Luci Dumas on Branding: Discover Who You Are and Attract Your Ideal Clients

Luci is passionate about branding as a deep discovery into who you are and why people would want to hire you and only you.

In this episode, Luci discusses:

·         What branding and identity mean, and misconceptions people have about the terms.

·         The power in knowing who you are, radiating who you are, and being able to express it.

·         How to discover your own brand and what makes up a brand.

Key Takeaways: 

·         A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you. 

·         Even if you are working in the same target market as someone else, you will attract different clients based on your brand and style than someone else might.

·         How you present your self and the words you say are part of your brand and communicate a lot about who you are.

“Personal brands are unearthed, they’re not created. Branding is a creative, active, introspective process that’s an ongoing and organic exploration.” —  Luci Dumas 

References:

Harold and Maude – 1971, directed by Hal Ashby

The Brand Called You by Peter Montoya

Connect with Luci Dumas: 

Twitter:   @lucidumas

Facebook:   https://www.facebook.com/LuciDumasCoaching/ 

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

031 Anne Ruthmann: Pricing for Creatives and Knowing Your Value

Anne Ruthmann, creative entreprenuer and author of “Pricing Workbook for Creatives” helps people figure out how to package their talents so it can lead to a profitable business.

In this episode, Luci and Anne discuss:

  • The evolution of Anne’s career and how it has evolved as she moved around the country and in different demographics.
  • Unique challenges faced by creatives in sales and marketing.
  • Marketing and selling your work in different spaces.

Key Takeaways:

  • Find out what you need to live, what you need to support your creation, and what you need to support your business, that is how you will find your pricing with confidence.
  • Be confident in your pricing – there is power in knowing what you and your work are worth.
  • Reclaim your space and your value – don’t allow the market or the customer determine what you are worth.

“I do see selling as an emotive experience, and as an emotionally connecting experience. But I think that creating the structure of a price to be applied to a work, to be applied to a print, to be applied to a service, or to be applied to an offering, is a different act – it’s one that happens behind the scenes. It isn’t one that happens in front of clients, it’s one that happens before the client walks in the door. I find that, when that structure has been built before the client walks in the door, then people can be confident and really focus on what the client loves.” —  Anne Ruthman

Connect with Anne Ruthman:

Twitter: @AnneRuthmann

Facebook: Anne Ruthmann Photography

Website: AnneRuthmann.blogspot.com

Email: Info@AnneRuthmann.com

Book: Pricing Workbook for Creatives

TedxTalk: What Would You Attempt If You Knew You Could Not Fail?

Pinterest: Anne Ruthmann

Instagram: @anneruthmann

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

030 Bry Cox: Celebrity Photography

Treating regular clients like celebrities and celebrities like regular people

My guest has photographed many prominent musicians, politician and more and featured in dozens of publication. In this episode, Luci and Bry Cox discuss:

  • How Bry’s magazine style approach to photographing everyday people distinguishes his brand from the competition.
  • His work shooting with celebrities and how he uses it to promote his business.
  • The value of creating a high end experience for his customers.

Key Takeaways:

  • Get the sellable shots done quickly then make time for a more creative approach.
  • Help nervous clients relax by telling them a little anecdote about yourself.
  • You can’t focus on the people in front of your lens if you’re wrapped up in the technical stuff.

“In the end, I think it’s just really caring and loving people and caring about who every single individual is.” —  Bry Cox

Connect with Bry Cox:

Website: https://brycoxworkshops.com

Email:   web@brycox.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

029 Dennis Jones: Reinvention

How Dennis keeps life continually rewarding and fun by taking on new challenges

Renaissance Man, Dennis Jones, is an artist, speaker, photographer, musician, author, and professional traveler. Our rich conversation delves into how to live the authentic life.

In this episode, Luci and Dennis discuss:

  • How Dennis found success after the recession and gained valuable experience  towards his goals
  • Tips for becoming a great architectural photographer
  • Travel photography as a business

Key Takeaways:

  • Keep your self open to whatever might unfold for you
  • It is all about light- enhance the lighting that is already there
  • Move in a direction towards your passion; reinvention takes action

“What makes a good photographer is that we are able to see patterns, and to find meaning in patterns that most people just don’t see.” —  Dennis Jones

Connect with Dennis Jones:

Instagram: dreamcatcherimaging

Facebook: dennis.jones

Website: dreamcatcherimaging.com

Book: Land-Turks-Journeying-through-Hospitality

YouTube: DennisJones

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

028 Luci Dumas: Resistance, When Easy Things Feel Hard To Do

Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your “To Do” list that you struggle with completing or even starting?

This is called “Resistance”, everyone experiences it and it can be conquered day by day.

In this episode, Luci discusses:

  • How personal resistance to daily tasks is the enemy of success.
  • What resistance looks like in its many iterations.
  • The value in working with a coach to move through fear and resistance.

Key Takeaways:

  • Personal resistance is a natural part of being a professional artist.
  • Diligently working through a list of defined tasks can set you free.
  • Delegate or hire out time sucking tasks that don’t generate the most money.

“Creative work is not a selfish act or a bid for attention on the part of the actor. It’s a gift to the world and every being in it. Don’t cheat us of your contribution. Give us what you’ve got.” Steven Pressfield

References:

The War of Art – Steven Pressfield

Ted Talk “How to Stop Screwing Yourself Over” – Mel Robbins

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

027 Arthur Rainville: Feed the Artist in You and Grow Your Business

Welcome to a very special episode of The Profitable Photographer. My guest Arthur Levi Rainville is one of my favorite, most heart centered humans ever and I know you are going to be so touched inspired by what he has to share.

He has been creating stunning photographs, wrapped in intrigue, atmosphere and romanticism, for over 50 years. With his life’s work being displayed in museums on three continents; he has been touted as, “the Poet Lauréate of Photography, one of the most sensitive, artists of our time.”

In this episode, Luci and Arthur discuss:

  • Definition of what a portrait should be
  • What it takes to be a professional photography
  • Inspiring creativity

Key Takeaways:

  • A photographer records, but a portraitist reveals
  • You need a visual, marketable, professional style that sets you apart
  • It is ok to imitate the greats, but also think outside the box- try something new for you to offer and make your own style

“Time is the best creative tool you will ever have.” —  Arthur Rainville

Connect with Arthur Rainville:

Email: rainphoto@aol.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

026 Erin Bonilla: Using Art Shows to Have Unlimited Qualified Leads

I am excited to introduce the amazing (honestly…ask anyone who knows her) Erin Bonilla. She is wife of a military officer, the mother of 4 young children, and a PPA Certified Professional Photographer. Her business photographing pets has grossed over half a million since specializing less than three years. 

In this episode, Luci and Erin discuss:

  • Using art shows and a drawing to grow your business
  • How to make your booth inviting
  • Finding the courage to take risks

Key Takeaways:

  • The more art you expose yourself to, the more your creativity grows
  • Being consistent in your booth design is key- they should know your design anywhere
  • Persistence is the key to success

“What I do when I feel like I don’t want to keep going is I just show up. That’s it. I just keep showing up.” —  Erin Bonilla

Connect with Erin Bonilla:

Facebook: EBonillaPhoto

Website: bonillapetstudio.com

Pinterest: bonillapetphotography

Instagram: bonillapetstudio

Phone: (757) 912-5862

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook:https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

025 Jennifer Yan: SEO Marketing/speaking to enhance your visibility

Jennifer Yan is a marketing queen. Using creative problem solving and strategic marketing she helps business owners use media and influencers to rank higher in search engines and reach billions of potential leads worldwide.

In this episode, Luci and Jennifer Yan discuss:

  • Choosing the right marketing for your business
  • Finding clients with SEO
  • Networking

Key Takeaways:

  • To truly get to your ideal client you need to get specific about that client
  • When dealing with disagreements with clients, try to be genuinely apologetic and empathetic
  • Friendship marketing can create long term relationships and share clients

“When you have a whole network of people supporting you, you are not the only one marketing and selling your business.” —  Jennifer Yan

GIFT….Jennifer is offering you a free 30 minute SEO audit of their website. Book directly at: https://calendly.com/jen-90

Connect with Jennifer Yan:

Twitter: seo_symbiosis

Facebook: seosymbiosis1

Website: seosymbiosis.com

LinkedIn: seo-symbiosis

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

024 Kimberly Buccheri and Bud Thorpe: High-End Photography

Create the Luxury Experience

Kimberly Bucchiari and Bud Thorpe are full time dog and pet photographers based in Manchester, New Hampshire, USA.  They create carefully crafted wall art for their clients while providing them a carefully orchestrated customer experience.   

Bud is a master of studio lighting also present The Master Lighting Course, an online studio lighting program and community for photographers of all levels.  

This conversation includes details on creating that luxury experience and also, the importance of being a darn good photographer.

In this episode, Luci, Kimberly and Bud discuss:

  • The high-end customer experience
  • Lighting tips
  • The importance of excellence in photography

Key Takeaways:

  • Mentorships are a valuable aspect of continuing education
  • Carefully craft the whole experience from beginning to end
  • Creating an imagine you love will translate to your client

“Confidence comes from competence.” —  Bud Thorpe

Connect with Kimberly and Bud:

Facebook: KimberlySarahPhotography/

Website: kimberlysarahphotography.com/

themasterlightingcourse.com/

Email:  kim@kimberlysarahphotography.com

 info@themasterlightingcourse.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

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