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160: Jerry Ghionis – Master of Light, Creativity, and Inspiration

“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.” 

160: Jerry Ghionis - Master of Light, Creativity, and Inspiration

MAJOR INTERVIEW ALERT! 

Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!

Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW. 

Listen as Jerry blows my mind with topics like:

  • How our photography changes “the truth”
  • Having fun with lighting 
  • The importance of reinventing yourself
  • Creating a routine in your photography business
  • Process > Results always always always

There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat. 

Get in touch with Jerry at:

Remember that rep, practice

Process, not the results

Photography Business Coach Luci Dumas’ Programs:

159: Bernie Griffiths and the Secrets to Million Dollar Studio Success

Do you want to make A MILLION DOLLARS?! 💰💰💰

My guest this week, Bernie Griffiths is going to tell you how! 🤩

With 40+ years experience in the biz, Bernie is a

📷 Studio Owner

📷 Photography Speaker

📷 Business Coach

📷 & Author of 2 books available now on Amazon, Success Secrets of a Professional Photographer and Quantum Leap My Life

We are so lucky to have an hour to pick his brain! 

Bernie gives the scoop on topics such as: 

📷Why some photographers fail & others don’t

📷How to use Facebook ads like a pro

📷Assessing whether a lead is really for you

📷+ more!

We are so lucky to have an hour to pick his brain! 

🎧 Listen now at the link in bio or wherever you listen to podcasts 🎧

And connect with Bernie at 

Berniegriffiths.com

info@berniegriffiths.com

Photography Business Coach Luci Dumas’ Programs:

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you.

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our business.

She is a video & content marketer who specializes in virtual assistant services for and creates ease, consistency, and joy for portrait photographers & creators. She can be your biz bestie that does marketing, social, & video for you.

I loved having a conversation with Char and learning

  • The difference between two areas a VA can help us with…project based assignments and ongoing task
  • Where to find them
  • How to determine who might be a good fit and
  • What we might expect to invest

Thanks, Char, for a great conversation with tons of useful info.

News Flash!!! My group coaching program to help you become a Master Sales Person is open for enrollment and I would love to have you join us. Just click the “classes” tab on my website http://www.lucidumascoaching.com to learn more.

Char has a gift for you called “The Ultimate VA Tasks for Photographers”

https://www.actionarrowmedia.com/pl/2147582905

and her contact info is

Photography Business Coach Luci Dumas’ Programs:

157: Chip Dizárd – Conversations about Intentional Diversity and Finding Ideal Photography Clients

“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”

It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.

On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.

As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others. 

Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?

Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.

The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: Theyre not buying our services. Theyre buying how our services make them feel.

Key Topics:

  • Moving beyond having only friends and family as clients (4:10)
  • How to find your ideal clients (17:14)
  • Where to find your first few clients (24:50)
  • How to find your niche (30:48)
  • Diversity and inclusion in the event industry (38:15)
  • The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
  • Chip’s parting words (58:17)
  • Luci’s wrap-up (59:27)

Resources:

Photography Business Coach Luci Dumas’ Programs:

156: Luci Dumas-Using the 5 Love Languages in Business

Today, our hostess and Mastercraftsman Photographer Luci Dumas unpacks the 5 Love Languages and how we as business owners can use this concept to our advantage.

Originally published in 1992 by Gary Chapman as a guide to the five general ways that romantic partners express and experience love, the observations behind the 5 Love Languages can easily be used to nurture any type of personal or even professional relationship.

Listen in as Luci offers practical, tried-and-tested ways to demonstrate to your clients the love languages of physical touch, quality time, receiving gifts, words of affirmation, and acts of service to set your photography business apart from all the rest!

Key Topics:

  • An introduction to the 5 Love Languages (2:08)
  • How Luci learned about the 5 Love Languages (5:07)
  • Incorporating practices in your business that hit on all five of the love languages (7:39)
  • Physical Touch (11:26)
  • Quality Time (13:07)
  • Receiving Gifts (17:07)
  • Words of Affirmation (21:16)
  • Acts of Service (24:58)

Resources:

Photography Business Coach Luci Dumas’ Programs:

155: Bryan Welsh- Exactly What To Say

“If you can truly be curious, listen to them, ask questions and then you will get information from them so that you can deliver something. Curiosity leads to a place of empathy where then you can truly understand them and then you have the courage to act upon it.”

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with returning guest Bryan Welsh, a Master Photographer with 43 years of experience under his belt (between generations). He is a sought-after speaker whose mission is to create impact through creativity and storytelling.

Our conversation focuses on Bryan’s takeaways from the book Exactly What to Say by Phil M. Jones regarding how photographers can improve their communication skills in order to ask great questions, which in turn lead to great conversations. Furthermore, he reveals the crucial difference between selling and professional selling.

Listen in as Bryan speaks on the four cornerstones to professional selling: 1) The worst time to figure out what to say is when you need to say it. 2) Curiosity is the fuel. 3) People make decisions for their own reasons, not for yours. 4) The person asking the questions controls the conversation.

Key Topics:

  • Positive and negative changes in the industry over the past four decades (4:48)
  • The first cornerstone (10:32)
  • The second cornerstone (16:35)
  • The third cornerstone (26:53)
  • The fourth cornerstone (34:27)
  • Overcoming the fear of trying to “convince” people (45:10)
  • Bryan’s upcoming workshops (47:12)
  • The power of “Just imagine” (50:28)
  • Luci’s wrap-up (56:06)

Resources:

BIG NEWS: Bryan will be teaching a day long class in Luci’s studio in San Diego in September, 2022. Click here for the details: http://www.mitportraits.com/ewts

Get in touch with Bryan Welsh at:

Join Bryan’s upcoming workshops + contest:

Photography Business Coach Luci Dumas’ Programs:

154: Michael Mowbray – How to Enhance Your Photography with Off-Camera Flash

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with Michael Mowbray, master photographer, author, teacher, IPC juror and entrepreneur. He is deeply involved in all aspects of the photography industry.

His DeForest, Wisconsin-based studio focuses on seniors, headshots, family, and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flashes and MoLight’s own unique lighting products.

Michael is the author of the popular photography books Shoot to Thrill and The Speedlight Studio (Amherst Media).

Michael Mowbray-How to Enhance Your Photography with Off-Camera Flash

Listen in as Michael discusses how he was able to thrive as a photographer and business owner amid the most uncertain of times, beginning with the establishment of his company on 9/11.

The photography biz ace also talks about the entrepreneurial spirit that has driven him from an early age, the importance of being capitalized, and how one can even tell whether or not owning a business is for them.

Finally, Michael speaks on the advantages of off-camera flash in improving the quality of natural light photography.

Key Topics:

  • Navigating turbulent economic times as a photography business owner (7:56)
  • Delegating tasks and knowing when to hire (13:33)
  • Michael’s thoughts on entrepreneurship (19:31)
  • Knowing whether or not entrepreneurship is for you (26:22)
  • Establishing your content pillars (29:41)
  • Why it’s important to be capitalized as an entrepreneur (35:09)
  • Justifying higher prices (40:17)
  • The advantages of off-camera flash (42:55)
  • How to ensure your photos don’t look “fake” when using off-camera flash (48:43)
  • How to use a light meter with off-camera flash (52:25)
  • How to get in touch with Michael (1:01:37)

Resources:

Photography Business Coach Luci Dumas’ Programs:

153: Maria Oliva- Hot Instagram Tips for Wedding and Portrait Photographers

“If you were going to a networking event in person, what would you do, how would you respond to people approaching you, what would you share with them? These are the exact same things that you would do on your Instagram profile.”

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with María Oliva, Founder and CEO of SMS Media, a social media coaching business for wedding vendors based in the DC area. She is on a mission to change the way wedding vendors approach Instagram by helping them create sustainable and fun strategies!

153: Maria Oliva- Hot Instagram Tips for Wedding and Portrait Photographers

Listen in as the digital marketing master shares how Instagram can become your go-to tool for attracting dream clients and why it’s important to niche down in order to maximize your ability to reach and start building relationships with those clients.

Referring to Instagram as “a free networking platform online,” Maria encourages any photographer looking to build a brand to be proactive in starting and continuing conversations, and to personally extend invitations to those who interact positively with their posts to join their community.

She continues on to offer a treasure trove of practical tips and strategies to grow your Instagram following and, ultimately, your client base. These include using hashtags effectively, creating posts based on your content pillars, finding opportunities to collaborate with local vendors, and visual branding best practices.

Key Topics:

  • Why Instagram is a great tool for attracting your dream clients (5:25)
  • Overcoming excuses that stop you from investing in your business (10:49)
  • How to build a community on Instagram (15:41)
  • Using hashtags effectively (23:45)
  • Establishing your content pillars (29:41)
  • Collaboration with vendors on Instagram (33:37)
  • Making money on Instagram (36:11)
  • Understanding the buyer’s journey (38:44)
  • Visual branding on how to provide value on Instagram (41:49)
  • Get María’s freebie and stay connected (49:35)
  • Luci’s wrap up (50:23)

Resources:

Get María Oliva’s free Instagram selling guide:

https://smsmediapr.lpages.co/instagram-selling-guide-freebie/

Get in touch with María Oliva at:

Website: https://smsmediapr.lpages.co/our-services/

Instagram: https://www.instagram.com/sms_mediapr/

LinkedIn: https://www.linkedin.com/company/sms-media-group-inc/

Photography Business Coach Luci Dumas’ Programs:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

152: Luci Dumas Shares Her Coaching Secrets to Selling Tons of Wall Portraits

“You’re going to need a telephone and you’re going to need to know how to use it. I could make a better living with my cellphone and nothing else, than having a great camera, and a computer where I only communicate via email and text and such.”

Today, our hostess, Photography Business Coach Luci Dumas shares her best tips and strategies to set up your photography business for massive success.

Just as photography is an art, Luci believes that selling is an art. Likewise, just as photography is a skill, selling is a skill. That means anyone with the passion and tenacity to succeed in this industry has the opportunity to learn the skills they need to improve both their photography and ability to sell their work.

Luci invites us to set the goal of becoming a full-service photographer. Strive to be able to create an experience for the client in which, from their first interaction with you to the last, you deliver not only what they want, but also what they didn’t know they wanted.

In fact, full-service photographers are not just photographers. They are designers. They are clothing consultants. They are makeup guides. By embracing your role as a salesperson, you are also your clients’ trusted advisor.

You don’t need to be the world’s greatest photographer. Just being the best full-service photographer you can be gives both you and your client immense joy. They become raving fans of you, and you learn how to be a better photographer and business owner.

Listen in as Luci shares her checklist of nine things every photographer needs to do when establishing their new business and the rewards that await, as well as her five steps to onboarding a new client.

Key Topics:

  • Photography and selling as an both art and skill (4:09)
  • Creating a long-term win-win relationship with your clients (10:26)
  • Addressing misconceptions around selling (13:50)
  • Nine things you need to get started in this business (21:57)
  • Three rewards of having a strong photography business (36:50)
  • Five steps to taking on a new client (39:25)
  • A brief overview of Luci’s sales system (41:59)
  • SSS – Secret Sales Sauce (44:45)

Find out more about my programs at:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

151: Mitche Graf- Life Design for Photographers and other Humans

“If you live life with intention, as if every day is a Saturday, it changes your perspective. It changes what you do, what you say, and how you live your life. Every day can be a Saturday with the right perspective and the right attitude.”

Today, our hostess, Photography Business Coach Luci Dumas sits down with Mitche Graf, a daddy of 3, bestselling author, serial entrepreneur, internationally renowned business speaker, nationally syndicated radio show host, and former All American Track & Field athlete.

The amazing Mitche has been a passionate serial entrepreneur for over 25 years, dangling his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.

151: Mitche Graf- Life Design for Photographers and other Humans

Listen in as Mitche challenges business owners everywhere to find ways to charge more for your services by offering your clients even more value than you already do. In a similar vein, he speaks on the value of investing in your business sooner rather than later. He also offers advice on targeting your marketing toward your ideal client, and why you should never offer discounts.

The latter half of our conversation is all about lifestyle design, which is at the very center of everything Mitche teaches and does. He tells us, as entrepreneurs, to focus on the 5% of the activities that bring 95% of our results.

Key Topics:

  • What brought Mitche down his current path (3:28)
  • Overcoming excuses that stop you from investing in your business (7:44)
  • Attracting your ideal client (13:28)
  • Knowing when to pivot (16:24)
  • Pre-empting customer objections (23:17)
  • All about lifestyle design (26:49)
  • Working smart in addition to working hard (35:26)
  • Life is too short for regrets (42:16)
  • Everyday can be a Saturday (50:28)
  • Luci’s wrap-up (52:23)

Resources:

Get Mitche Graf’s free book: powermarketing101.com/freebook

Get in touch with Mitche Graf at: sales@mitchegraf.com

Other books by Mitche mentioned in the episode:

Business Basics BootCamp: The Ultimate Crash Course

Customer Service is DEAD: Delivering 6-Start Service In A 1-Star World

Other episodes mentioned:

044 Luci Dumas- Surviving and Thriving

019 Bruce and Josh Hudson: Keeping Clients Coming Back for More – The Power of Relationship Marketing

Find out more about my programs at:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

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