Podcast

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128: Judy Host-Teaching to Stay Passionate and Creative

Teachers are a national treasure and that is especially true in the case of my friend and incredible photographer, Judy Host.

For Judy, teaching is very synergistic. She gets just as much from her students as she gives. Judy began her career photographing children but has realized her passion for sharing her knowledge over the years.

Judy has a unique ability to adapt and grow. It’s reflected in each step of her career. Her career has had several adaptations and
her current passions is photographing dancers, and teaching workshops to inspire others to pursue their art and passion.
Recently this work was selected for exhibition in the Valade Family Gallery in Detroit, MI, the Crocker Art Museum in Sacramento, CA, and the Albrecht-Kemper Art Museum in MO. In March 2017.

Judy’s a true gem in the photography world and you don’t want to miss anything that she shares.

You won’t want to miss:
-Why Judy considers time management to be one of her greatest gifts.
-How she decides what projects are worth her time.
-Why she credits teaching to helping her become better at running her business.
-What Judy did in Dubai.

I’m fortunate enough to know Judy in real life and she’s a true delight! I hope you enjoy her as much as I do.

Connect with Judy
Email Judyhost@mac.com
Website Judyhost.com
Instagram @judy.host
Facebook https://www.facebook.com/judy.host

127: Luci Dumas-Framing

This solo conversation (between me and the you in my imagination) is all about selling frames. The why and how of it. There is very good extra income selling frames for the wall art we sell, and it is a service to help them select the “jewelry” that enhances the portraits.

I cover the following…and more

-different styles of frames
-where to order them from
-why I prefer not to include mat and glass or acrylic
-how I add 20% to my overall income selling frames
-installing art into frames

I also chat about some holiday issues like greeting cards, Black Friday, and Holiday Mini’s and why I don’t recommend them for most people.

Have a wonderful holiday season and enjoy this episode!

Be sure to find 2 free gifts at http://www.lucidumascoaching.com

126: Aaron Hockley- Artificial Intelligence is a Photographer’s Friend

Aaron Hockly says A.I. is a photographer’s friend. I was unsure about what he meant, but after our conversation, I gotta admit, I think he’s right. Aaron talks about all the ways that artificial intelligence has improved our cameras. He also points out how much it has improved the editing process. Because time is money, and the faster we are at editing the more profitable we become.

He is passionate about the intersection of photography and technology.

Aaron Hockley is a photographer, author, and speaker who merges his expertise in photography and technology to help others find success. He’s a PPA Master Photographer and Photographic Craftsman and has represented Team USA in the World Photographic Cup. He writes and speaks about technical aspects of photography, photo businesses, and the industry as a whole and has spoken to audiences of photographers, marketers, and media professionals on stages of all sizes nationwide.
Aaron’s recent ventures have focused on how Artificial Intelligence is impacting how photographers capture, edit, and manage their images with an eye toward the shifting future of the industry.

You won’t want to miss
-What Aaron would tell his younger self.
-Luci’s lighting issues at a wedding in Hawaii.
-Why Aaron suggests wading into technology instead of jumping into the deep end.
-The reason Aaron says our jobs as photographers won’t be replaced by A.I.

Aaron makes some great points about how tech has the power to make us more profitable. Be sure to check out what he has to say.

Connect With Aaron
Instagram: @techphotoguy
Twitter: @ahockley
LinkedIn: https://linkedin.com/in/ahockle
Email: aaron@hey.com
Website: techphotoguy.com

125: Christopher Salem-8 Pillars of Success in Life and Business

Christopher Salem joins me this week. Chris has experienced impressive career success. He’s also an accomplished speaker, host, and author. His ability to share his wisdom in an easily digestible way sets him apart.

I loved our conversation and I’m certain you will too.

Chris Salem is an accomplished CEO, executive coach, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate.
He mentors business leaders and organizations to scale their brands and business by raising their level of influence as trusted advisors.
His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international bestseller in 2016. He also co-authored the recent edition of “Mastering the Art of Success” with Jack Canfield.
His weekly radio show Sustainable Success is part of the Voice America Influencers Channel.
You won’t want to miss
His tips for achieving mental toughness.
His breakdown of co-dependency and the role it plays in our careers.
The importance of giving without expectations.
Why self-awareness is so important.

So much of the good stuff that we enjoy is a by-product of growth. It’s not easy but the results are worth it.

Connect With Chris
Special Offer for Listeners http://christophersalem.com/31-days-program/
Email chris@christophersalem.com

124: Mark Rosetto- 3 Keys to Rocking Your Marketing

Mark Rossetto is an international award-winning double master photographer (AIPP), a highly sought-after public speaker, teacher and a qualified Life and Photography Business Coach.

At just 25 years of age, Mark transformed his passion for photography from a hobby into one of Melbourne, Australia’s most successful family and wedding photographic studios. Each year Mark and his team photographed over 500 families and were consistently booked at capacity with weddings.

He loves marketing, or what he calls “the chase of the client”.
I first asked him to share what not do do and he says
– don’t be a jerk or sneaky
– don’t promise what you can’t keep
– don’t be afraid to ask for help

In this rich conversation, Mark suggests having 5 strategies or more at all times to have a consistent flow of clients. He shares his powerful perspective on the three aspects of marketing that are important for success.

1-Passive Marketing. It is your billboard…who you are and what you do. Don’t be invisible. Don’t be lazy in your passive marketing strategy

2- Active Marketing. It is when you go out and bring clients into your business.

3- Digital marketing amplifies everything.

Special offer – Download “The Photography Business Benchmark”.
Go to the coaching section of his website and use the coupon Luci21
http://www.markrossetto.com
https://www.instagram.com/markrossetto/

123: Ania Volovique- Personal Growth Through Business

This week I’m joined by Ania Volovique. Mindset is everything and Ania knows this better than anyone. She also knows that being an entrepreneur is not an easy feat. It’s the ultimate course in self-development, forcing us to walk alongside our fears, strengths, and ego. She knows you’re worthy of greatness and wants you to realize it as well.

Ania Volovique is an empowerment coach, somatic release facilitator, soul-expression photographer and international speaker – who is committed to breakthrough societal conditioning and live life on her terms.
In 2019, Ania was diagnosed with brain cancer and got an opportunity to put all her skills into practice. A month post brain surgery, all her scans came back clear – no longer needing chemo or radiation. Navigating through the cancer experience with full trust and surrender, Ania understands the power of the mind-body connection and guides others to dance through any storm life offers.

You won’t want to miss

Why you’ll probably find Ania in a forest amongst the trees.
The reason she always pays attention to the words she chooses.
Her thoughts on imposter syndrome.
What experience bonded Luci and Ania.

I think Ania has a lot of wisdom when it comes to mindfulness. She gives solid and actionable advice on how to cultivate that in your own life. I loved talking to Ania and I hope you love listening to our interview!

Connect with Ania

Instagram https://www.instagram.com/ania_volovique/
Website Volovique.com
Email ania@volovique.com
Facebook Ania Volovique Photography

122: Starting Your Business For Big Success

This episode is all about how to get started selling your work.


I know it can be overwhelming and confusing so I thought I would
give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success.

I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.

I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend and how the right conversations set up the entire system, and a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).

And I share about the value of
-education of all types…including coaching and courses
-practice practice practice your photography skills, sales, and more

PS…I am started a group program in the fall and would love to help you learn my “secret sauce” and everything else that helps me and my coaching clients sell multiple wall portraits and albums consistently.

Just message me on Facebook or email me to set up a quick call about The Profitable Photographer Sales Academy Live, or anything else you want support with.

http://www.lucidumascoaching.com
luci@lucidumas.com

121: Kate Storey-Wedding Bookings Made Easy

As people, we aren’t all that different. That’s why storytelling is so powerful. It allows us to experience the connection that we have to each other.

No one knows that better than my guest this week, Kate Storey. Before diving into her photography business Kate mastered social media as a vehicle for telling stories. 

Now she helps photographers create their brands online.

Kate and her husband Nick Storey are the owners of Book More Brides. They help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales.

If you’ve been listening to the podcast for a while then I’m sure you know that relationships and connections are the cornerstones of sales. 

Grab a pen and get ready to take your sales skills to the next level!

Listen For

-How everyone’s shortened attention spans impact your marketing plan.

-What you need to ensure you do to take photography from a hobby to a successful business.

-The importance of putting your client’s needs above your artistic desires.

-Why clarity is king when it comes to marketing your business.

-How she ended up filming a lamb’s birth. 

I think we all know how important authenticity is these days and Kate has great insight about being true to yourself while speaking to your ideal clients. You’re gonna love it!

Here is how to get in touch with Kate

https://www.bookmorebrides.com/. Find the price shoppers guide

Hello@bookmorebrides.com

Facebook: fb.com/groups/BookMoreBridesTribe/

Instagram: @bookmorebrides

120: Amy Fraughton-Using “Google My Business” And Being Seen In Multiple Ways

Amy Fraughton started her photography business in all the wrong ways 11 years ago, and quickly learned some hard lessons such as charging my worth and developing a higher end business.

When she found that many other photographers were having some of the same issues Amy ran into, she started Photo Business Tools to help them.

She also a certified Life Coach and spend a great deal of time helping my photographers get past their limiting beliefs and into truer, more successful versions of themselves.

-Clients are right out our front door

-Big Picture…Get exposure…don’t hide under a rock

       put your eggs in a lot of different basket
       Get your google my business in order
       Lead magnets
       Facebook Ads and
       local marketing
       Mail 
      Website 

Google My Business is great…people going there are ready to buy
-it is different than regular google

  • Secret algorithm
  • Get reviews
  • Posting in GMB
  • Register a local address
  • They send a postcard to confirm
  • You can post regularly
  • Get your reviews sent there

Life coach…limiting beliefs…they lack motivation…motivation comes from how
You feel…how you think about yourself…then they make it mean something about
Them

Come from a place of excitement…
Everyone will always be growing. You are awesome. Have grace and compassion
It is totally normal
It is a habit of your brain
What is true…
Self judgement or comparing to other people
GRACE and Compassion

Start believing in yourself and remember how awesome you are

amy@photobusinesstools.com
Free master class at http://www.photobusinesstools.com
amy@photobusinesstools.com
http://www.photobusinesstools.com

119: Heather Davidson Meyn -Anatomy of a $50,000 Sale

My student Heather Davidson-Meyn recently had a 5 figure sale. So, I invited her on the podcast to find out exactly how she did it.

I love Heather’s confidence. She knows the value of her work and it’s reflected in her sales.

We could all be a little more like Heather!

Heather is a Printed Art Portrait Photographer and Owner of Fun Love Photography based in Toronto, Canada. She is an Award-Winning, Accredited, and Master-Designated Portrait Artist specializing in creating heirloom portrait artwork for discerning families since 2009.

Heather is a master at nurturing her clients. Tune in to hear how she does it!

Listen For:
-The value in really paying attention to your clients and their needs.
-Why Heather loves a good thank you gift.
-What she does instead of saying “No”.
-The reason she loves to donate to school auctions.
-How she went from bike racing engineer to profitable professional photographer.

Heather’s advice is spot on. I think you’re going to want to incorporate some of her tips into your business.

Connect with Heather

Toronto Printed Art Portrait Photographer | Fun Love Photography

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