Podcast

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050 Bernie Griffiths: How To Market & Sell Your Photography

Bernie Griffiths is a studio owner, business mentor, speaker, and author of “Success Secrets of a Professional Photographer” and “Quantum Leap My Life”. Bernie has owned three successful wedding and portrait photography studios for over 40 years, with a yearly turnover of almost a million dollars.

In this episode, Bernie coaches you his Facebook Ad secrets and on how to market and sell your photography through a series of valuable tips.

Topics Include:

-Steps small business owners should be taking in the midst of a pandemic.

-How to polish up your business, and gain a mindset filled with daily affirmations of gratitude.

-What to do when your traditional streams of income are running dry and how to become more creative about obtaining income during this recession.

-What social media applications photographers should be using in order to advertise themselves for future clients.

-What advertising headlines are more attractive to potential clientele.

-Selling mechanisms to use when cold calling potential clients and verbiage that will get them to want to work with you.

-Why “keeping it simple” during your marketing is the best possible way to attract more clients.

-How to overcome small fears of failure and how this section can help you to overcome your fear hurdle.

Luci’s listeners will receive $7 special when they sign up for Bernie’s personalized coaching and marketing for photographers:

https://berniegriffiths.com/register/membership/

BIG NEWS! May 2020
-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th

Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with Bernie Griffiths:

Websites:
http://www.berniegriffiths.com
http://www.familyportraitmonth.com.au
http://www.aswpp.com.au

Email: bernie@aswpp.com.au

Phone: +61418509228

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Photography Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

049: Michele PW- Love Based Marketing and Copywriting

In this episode Luci Dumas chats with Michele PW about Love Based Copywriting.

She is a  best-selling, award-winning author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.

They discuss the following topics

  • How to use words to sell your photography. Many photographers feel icky about selling…but when we base it on love it is a joy!
  • Love based copy = persuasion. We are always doing it every day.
  • Tapping into your emotions whether it’s love or fear.
    ie..Fear based…if you don’t do this, you will experience something bad
    Love Based…when you do this, you may not be ready but if you are…let’s go. Love is about truth.
  • Be Honest. Be authentic and true to yourself.
  • Client stories are great!
  • Get a sense of energy through your videos.
  • Survey, survey, survey! Ask, what is your biggest worry?
    For example, ask your clients, why did you pick you over someone else?
  • Confidence will be your magnet.

Links For Michele PW:

048: Luci Dumas-Self Motivation & Self Discipline

“Don’t just sit there, do something.”

This solo episode with Luci is all about Self-Motivation. How to wake up every day (well, most days) and move forward towards goals, big and small, under all situations. She also explores some of the inner challenges and growth opportunities as a self-employed artist.

Topics Include:

– It’s important to keep our “why” in mind beyond money, goals or ego satisfaction.

– Keep focus on what your deeper purpose is when you lose energy or can’t focus.

– Luci has managed 38 years staying in business as a portrait and wedding photographer.

– Always do your best. We are only human and will have different levels of energy, so just go with it.

– Downstream action is when you go with the flow and with “divine timing.”

– You should always get support to stay and be more motivated. This includes a coach, a power partner or even a small support group.

– Reading motivational, educational, and inspirational books and listening to webinars, podcasts, and videos keep us growing.

– Always try new things, play around, and do creative activities with friends.

– GRIT is very important and helps you stick to moving towards your goals and dreams.

– Set small doable goals for yourself daily, these small actions will lead to more motivation.

– Luci is discovering how much a routine of gym twice a week keeps her positive, especially during this “stay at home” order.

BIG NEWS! April and May 2020

  1. “50% Discount for my online course …The Profitable Photographer Sales Academy through May 20th

Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

  1. I am starting a 90 small mastermind group called “Your Highest Profit Year” to help us hit the ground running and take positive action now and in the future. Contact me at luci@lucidumas.com for more info or to schedule a quick call

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

047 Tanya Smith: Corporate Branding as a Super Profitable Specialty

Luci’s guest, Tanya Smith is the owner of Work Story Photography in Spokane, Washington. She’s a corporate branding expert who works with organizations and individuals who want to elevate their brand image with storytelling photos that sell.

Key Points:

·         High end branding services are more an more in demand and highly profitable.

·         Photographic branding is when you use photos to communicate your story. You brings out why you are unique and what you have to offer others.

·         There are a lot of resources and classes you can take in order to make photographic branding your niche.

·         Planning and knowing how to execute the photos for your clients are key to getting useful great photos for your branding business.

·         You should know your ideal clients that you want to photograph.

·         Having an upsell offer will help bring more into your packages that you agree on with your clients.

·         Approach your clients with the idea of what YOU can do for them.

·         Clients value time so staying consistent and quick is a good way to keep them happy.

·         You need to build a relationship with your clients.

·         For branding photography you need to charge more than you would for portrait photography.

You can reach Tanya on her email for questions or mentoring at tanya@workstorymedia.com.

You can also join her Facebook group, Rock Your Branding Photography Biz https://www.facebook.com/groups/brandingphotographybiz/

Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Photography Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

046 Megan Breukelman: New York Photographer & Tips for Creating Cash Fast

Luci’s guest, Megan Breukelman is a photographer, magazine editor and hostess of Photo Op Podcast. She loves to help photographers with their podcast and magazines to build their passion. She is based in Brooklyn New York and works as a wedding photographer with her husband.

In this episode, Megan Breukelman she shares tips to keeping your photography business afloat during this pandemic.

Key Points:

• Advice for future photographers, is to have a nest when you leave your previous job to ensure that you are covered because anything can happen.

• Reaching out to potential clients during this pandemic will help you supplement your income at this time.

• You can learn more about stock photography with Matt Haywards class on Adobe Stock.

• You can polish up what you are doing in your business and sell it to others in the form of investment guides, templates etc.

• You can use your photography to help the community during this time.

• Sometimes as a photographer you can have seasons of drought and seasons of abundance so it’s important to keep yourself motivated.

• Look into your local grants to help you during this hard time as a photographer.

• A good way to keep yourself motivated is to have the mindset of starting your business again.

• Entering photography contests online can be a fun and good way to market yourself and earn some income.

• Start booking for early fall to ensure you have bookings lined up for income.

• By staying in contact with your clients and potential clients you can build strong relationships and ensure you keep bookings.

You can reach Megan on her website meganbreukelman.com, where you can send her a message. Or you can reach her on her Instagram at meganbreukelman

Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod



045 Brooke Summer: Boudoir Photographer and website Queen

Luci’s guest, Brooke Summer runs a successful boudoir and glamour photography business, photographer and like me, helps photographers achieve success in their creative endeavors. She teaches, has a podcast named Business Straight Up Podcast!

Having the ideal clients is essential for your business. In this episode, host Luci Dumas speaks with Brooke Summer and she shares tips to finding the ideal clients for your business.

Key Points:

• It’s important to identify who you want to work with for your marketing. Think about the following ways to identify them…beyond where they live, what they drive, and their income

  • What do they fear, value, get exited about
  • What keeps them up at night
  • Think about previous versions of ourselves

• Knowing how you want to serve people will help you find the ideal clients.

• It’s important to dig deep inside you to understand yourself to find know what kind of individuals you will love to serve.

• Making sure text is on your website pages, especially your home page will bring in your ideal clients.

• Every single page on your website can be SEO specific.

• What you do for your clients matters and is valuable.

You can reach Brooke on her website businessstraightup.com, where you can access her freebies and resources.

Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

044 Luci Dumas- Surviving and Thriving

It is a scary and confusing time for all of us…including me. Survival and health for us and those we care about, financial fears in the short run, and the long term picture of how to continue to grow and thrive in our businesses is naturally all up for everyone.

I am sharing my thoughts not just for you but as a reminder of what I know and need to hear too.

PART ONE= My thoughts and experiences surviving and thriving through another life challenge

-Project yourself into the future

-Stay in the moment.

Fear comes from what we are thinking might happen in the future. Pain comes from thinking about the past. Realize that right in this moment you are fine…you can see, breath, have shelter, food, internet, people who care for you that you love. clean water…

-Meditate and BREATH, especially slow breaths out

-Take beauty breaks. Fill yourself with joy and creative activities that fill your soul

-Don’t suffer in advance. Appreciate how you feel now that is positive and comfortable

-Get support. Let people know when you need help. Ask for people to send love and prayers when you need extra help and even miracles

-TRUST that there is something “on our side” adding extra support during difficult times.

-Put positive affirmations on cards around your house. Create some “mantras” for yourself and think them as a habit…especially when you feel fear. Mine are “money comes to me easily and with love” and “Whatever happens, i will handle it” and “Thank you for everything. I have no complaints whatsoever”. “it’s all good”

-Have books wherever you sit and even in the restroom you can open and read something uplifting .

-GRATITUDE…list them out loud and on paper…both big and small

-Learn thought stopping techniques

-To sleep…fairy tales, reviewing a favorite movie or book, slowing thinking about a scripture or other uplifting poem you know by heart

-Of course eat healthy, take walks and other forms of exercise

-Connect with positive people…share what you feel with those who will not make it worse or discount what you feel

-Watch videos and listen to podcasts that uplift you, and give you a sense of peace.

PART 2= Thriving in business by what we do now

I have been in business full time for 38 years. There have been about 6 recessions including 9/11 and the 2008/2009 great recession. What I saw is a lot of people cutting their marketing budget to save money go out of business. I saw people with poor business practices go out of business. I saw people like deers in headlights, make no changes shut their doors. And I especially saw people lowering prices loose their businesses. What I did was step EVERYTHING up. I improved my marketing, my photography, my branding, my website. I spent time improving my systems, and getting more physically organized. I took LOTS of classes to grow. I kept a positive attitude and hung out with people that were also positive. I pampered myself with little joys. When things turned around, there was a lot less competition. And I had a stronger business and my sales average was higher with more happy clients than ever before. “Fear not” and get busy getting in a better position to thrive.

Please connect with me if you need support at

lucidumascoaching.com

or on Facebook, or email 

043 Arica Dorff: Award Winning Pet Photographer

There are many important things to know to make your business a success! Luci Dumas speaks with pet photographer and PPA Photographic Craftsman, Arica went from owning a luxury retail studio to selling her business and doing “Pet Photography Road Trips”, as a traveling pet photographer. She shares what to know within your business to make it successful and profitable. Also tune in for some fun photography tips!

“Life is either a daring adventure or nothing.” -Helen Keller

In this episode, host Luci Dumas speaks with Arica Dorff and they discuss….

• Arica shares her inspiring story as a traveling pet photographer
• What is most important to know in your business
• Examples of ways to be successful within your business

Key Points:

• Laying a foundation in your business with your core values is important for success.
• Make sure you aren’t committing to something in your business that is going to burn you out.
• In order to come up with pricing in your business, you need to look at your numbers and make sure they make sense.
• Start your pricing on the higher end, not too high but higher and then increase it gradually, for example by 2% a year to avoid a large noticeable increase.
• By eliminating your prices online, you can bring in more clients and steer them away before they know what you even have to offer.
• By doing step by step sales you can increase what your clients are getting which will help steer them in the bigger package direction due to more quantity, quality etc.
• By adding on things to your packages as examples to interest your clients, you can steer them towards higher packages.
• You have many options within your business to mold it and present it how you want to. This includes remotely, on the road, your different products etc.
• Fun photography tip! When photographing a family, always have an assistant for relief and to help get things back on track. When photographing a pet, for example a dog, always have them bring a family friend or close person to that pet to keep everything on track!
• Not doing remote sales can benefit in many ways. One being that the people are in their environment and seeing what your products can do for them.
• One last great tip from Arica, base your business model on the lifestyle you want to live. Don’t base it on what you THINK it should be, but actually what you WANT it to be.

You can reach Arica Dorff to learn all about traveling pet photography on her website aricadorff.com or her email arica@aricadorff.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

042 Thomas Vargeletis: Real Estate Photography

About Thomas Vargeletis: Thomas Vargeletis is the founder and CEO of TV photography. It’s a highly profitable, Massachusetts-based real estate, photography, and videography company. Ever since building the six-figure photography business, Tom has developed a passion for teaching others the things that he’s learned from years of experience training and trial and error. He has his own called The Full Time Real Estate Photographer Podcast, and his book is the same name.

In this episode, Luci and Thomas discuss:

  • Things you need to know to get started as a real estate photographer.
  • Lighting, camera settings, and fundamentals of real estate photography.
  • Creating a business from your real estate photography.

Key Takeaways:

  • Real Estate photography is a high-volume field with a low barrier of entry, making it accessible to those getting into the industry.
  • Either you live in a house or you know somebody who does and you can practice the fundamentals and practice now.
  • People who persevere through failures will succeed.

“Learning real estate photography is a great way to fund your passion projects because you can take income from your photography while you’re learning and practicing. It’s just a great genre of photography to get into.” —  Thomas Vargeletis

Connect with Thomas Vargeletis:

Website: LAERRealty.com

Book: Full Time Real Estate Photographer

Show: Full Time Real Estate Photographer

LinkedIn: Thomas Vargeletis

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

041 Jeff Dachowski: Being of Service to Grow Your Business Success


You are in for a treat today for sure. Jeff Dachowski is Award winning Master Craftsman photographer and is a member of PPA’s Board of Directors, a PPA International Approved Juror, Certification Judge, and a Vatican Approved Photographer. Jeff is the President of the Society of XXV. We have a great discussion on how serving the industry has benefited his life and business.

In this episode, Luci and Jeff discuss:

  • Taking the opportunity for learning wherever you can.
  • Passing it forward whenever and however you can.
  • Keeping in motion and picking your path.

Key Takeaways:

  • When we serve, we get to have great conversations with those who are further along than us.
  • If you want to be successful, talk to someone who is successful, and learn from them.
  • It is easy to change direction when you are moving then when you are standing still. Pick a road and keep on moving with your clear vision in mind.

“The ability to walk up to someone and make sincere, genuine connections is such a big deal.” —  Jeff Dachowski

Connect with Jeff Dachowski:

Facebook: Dachowski Photography

Website: DachowskiPhotography.com & TheJAM.biz

Email: Jeff@DachowskiPhotography.com

YouTube: Dachowski Photography

Instagram: @dachowski_photography

Pinterest: Jeff Dachowski

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

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