Today’s episode is Part Two of Three solo episodes about the material I share in my eBook called “10 Big Ideas for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients. But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.
Then I cover the next Big Ideas in detail
4- Gift Certificates as fundraisers
5- Publications
6- Networking
7- Create your own mastermind group
Be sure to watch for Part Three as I continue to explore the info in my ebook on marketing. Just scroll to the bottom of the HOME page to get the link.
Connect with Photography Business Coach Luci Dumas:
Oh Goodie! Another fantastic interview with my most listened-to guest, Ronan Ryle, is ready for you to be inspired by. His heart for serving others, his charming Irish accent, and his profound wisdom all combine to make this episode truly special.
Ronan loves to emphasize that every day, he wakes up with the mission to empower photographers to achieve their goals, fulfill their potential, and grasp the true impact of their work on fostering a healthier society in mind, body, and spirit.
A PPA Craftsman, Ronan has built several successful businesses across various industries, including photography. He proudly serves as a Board of Director of Professional Photographers of America and holds the position of President of Client Success at Infinity Group, which encompasses 3XM, The Difference Maker Revolution, and Photovalue.
In this conversation, we take a deep dive into the importance of discovering our “WHY” i.e. the reason behind what we do. And how it shapes the way we conduct our business to align with that purpose.
We discuss:
• The invaluable and unforgettable nature of what we offer.
• Giving more of ourselves and crafting extraordinary experiences for our clients.
• Cultivating connections and becoming more comfortable interacting with others.
• Shifting the focus onto our clients rather than our own needs.
Furthermore, we explore how Artificial Intelligence (A.I.) is not a threat when we remain focused on our passion and purpose, and how we can embrace A.I. as another tool to simplify our lives and enhance our businesses.
Big thanks to Ronan for a wonderful, inspiring conversation!
Today’s episode is Part One of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients.
But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In this first episode in the series, I share some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.
Then I cover the first three Big Ideas in detail
Creating and Using a Contact List
Wall Portrait Displays
Creating Alliances
Be sure to watch for Parts Two and Three as I continue to explore the info in my ebook on marketing. Remember…just scroll to the bottom of the HOME page to
get the book.
Connect with Photography Business Coach Luci Dumas:
Hey there, listeners! Welcome back to another episode of “The Profitable Photographer with Luci Dumas”. I am absolutely thrilled to have Bryan Capricci as my guest today.
CEO and Founder of Sprout Studio, a CRM built by photographers, for photographers,
Bryan is also an award-winning wedding and portrait photographer based out of Fonthill, Canada. In 2014, he was awarded his Masters of Photographic Arts (MPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest Canadian photographers to receive this level of achievement.
He and I are diving into a topic that’s crucial for every business owner out there: balancing the roles of CEO and entrepreneur. It’s all about how we manage working in our business versus working on our business. Let’s get started! It’s not just about running the day-to-day operations but also about strategizing for future growth.
Wechat about the importance of not waiting until you have free time—make it a priority to focus on growth and improvement. Also how to make sure your efforts are intentional, planned, and prioritized.
Listen for his rocking horse analogy i.e., you’re moving, but not going anywhere. This is what happens when we get caught up in busy work. Remember, “small hinges move big doors.”
Determining Business Success:
How do we know if we’re on the right track? Here’s a simple formula to define business success and growth:
New Leads: Are you consistently attracting new potential clients?
Bookings: Are those leads converting into bookings?
Higher Value: Are clients booking higher-value services?
Client Spending: Are existing clients increasing their spending?
Evaluating Impact:
When considering tasks, ask yourself: How likely is this activity to impact the business? Don’t fall into the trap of being busy for the sake of it. Remember, sometimes as photographers, we identify so closely with our work that we sacrifice personal time. Let’s break that cycle.
Momentum Method:
Here are important questions to help get a handle on everything:
Can This Be Automated? Ask if the task can be done without your direct involvement. If yes, automate it.
Accelerate: Are there ways to do tasks faster with less effort.
Simplify: Can the task be simplified or aligned with other activities?
Evaluate Necessity: Does this task need to be done at all?
You might not love every aspect of running a business, and that’s okay. You have three options:
Don’t Do It: Some tasks might not be necessary.
Do It: Just get it done if it’s essential.
Collaborate or Outsource: Find someone to help, whether through collaboration or hiring.
Thanks for tuning in! Remember, balancing your roles and prioritizing your time can make a significant difference in your business’s success. Until next time, keep pushing forward and finding those small hinges that move big doors!
Who wants to be a marketing expert where attracting ideal clients is as easy as turning on a hose? Then you are going to love this episode of The Profitable Photographer! My guest this week is the award-winning photographer, John Glaser from Texas. He specializes in dramatic luxury portrait photography and has a distinctive style with his portraits of dogs, seniors, and sports.
His podcast, “Refocus Your Photography Business with John Glaser,” is excellent, and I will be a guest soon, so be sure to check it out.
John shares how his love for photography grew from his passion for sports while coaching at Seven Lakes High School in Katy, Texas. He has built an amazing high-volume, high-sales business using his skills as a marketer and business owner.
Marketing seems to be everyone’s challenge, and John has mastered this aspect of running a successful business.
Be sure to listen for those top three action steps that attract oodles of qualified clients day in and day out:
Facebook marketing with model searches and giveaways.
Business to Business: How to partner with others and boost both of your bottom lines.
Cultivate a robust client list and use it.
John’s parting thought is this: Don’t stop! Keep working on the business, especially when you are busy, so you stay busy.
You are invited to join the free Facebook group and contact John with questions or feedback:
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
