This weeks interview with M.Photog.M.Artist.Cr., CPP Bob Coates is focused on Fine Art and tips on how to market.
Bob has been a pro commercial, weddings and portrait photographer for over 13 years and “mucking about” with photography before that for many years. He was quickly profitable because he was able to leverage marketing and business learned working in other fields.
Also an author, photographic educator and fine art photographer over the years, he is now gearing totally toward commercial and fine art as a ‘Lens Based Artist” where the final image starts with photographs and then they are enhanced from there.
He share many practical tips for photographers, including how to communicates to galleries, and other fine art locations, and the benefits of visiting galleries
Topics include suggestions about-
1-Getting in galleries…how to sell, speak to the galleries in a way that they relate to 2- How to not under charge 3- The show circuit 4- Juried shows 5- Selling on line on line 6-The easiest way to sell is to people who already buy your work
Bob’s final thought is the importance of being a better marketer in any specialty. “If you don’t market and sell your work…it is not going to happen”
Special on equipment= Receive 10% to 20% off Bob Coates’s gear list at Hunt’s Photo http://www.huntsphotoandvideo.com/
How to avoid money “gopher holes” or, ways to avoid sabotaging a great sale from a delightful client
Today’s solo episode with Luci is all about the little things that can trip you up and reduce or completely ruin what might be a great sale. She covers the following areas such as
1-Dos and don’t on your price list 2-Ways to be sure clients are fully prepared to place and order 3- Poor decisions on how you show your work that cost you big time 4- How to show up as a professional in the sales room 5- Possible stumbles that keep people from placing great orders in the sales room 6- Why talking too much and offering discounts can diminish your value
And more (of course) Luci would LOVE to receive feedback on this episode and support you on your journey.
Be sure to join her group. like her page, and contact her with any questions or ideas for future topics and guest.
Real estate photographer Darryl Glade’s experience as a top realtor in Louisiana for 10 years gave him deep insights into the needs of of photographers and realtors. He co-founded Rocket Photo an online marketplace that connects Realtors with photographers.
In this episode, we chat about how Real Estate Photography can be very lucrative, and supplement income for photographers who have had a drop in clients due to the pandemic. Homes are still being sold and the need for great images is constant.
In this interview Darryl shares so much wisdom including his ideas on -Camera and other equipment needed -Drones-how to use them to increase sales and service -How to be a problem solver for your client -Why systems can greatly increase your income
You might discover a new passion and way to use your camera and talents for additional income.
SPECIAL OFFER Register as a photographer on Rocket Photo in 2020 and he will upgrade your account to Premium for free for 6 months. www.RocketPhoto.com darryl@rocketphoto.com
Jeff Fasano is an amazing photographer, and a well respected professional in Nashville. Tennessee. He has captured the essence, heart and soul of legendary actors, notable artists and musicians. His unique style of environmental portraiture truly expresses his passion and what he loves.
Lighting is one of his super powers and he loves to help photographers “see the light” and learn to use it well to create images that use the power of light to “wow” the viewer, and create strong impact.
Some of his tips are – that you don’t have to be award winning to be very successful in business – that being highly skill with lighting is one key to profitability
He share 3 exercise that can greatly improve your ability to see and use light masterfully.
Though not a direct discussion about making money, this impactful conversation will give you insights into how to create drama ,and develop more awareness about the use of natural and studio light to stand out from the crowd. Better photography always helps us on the path to more profitablity.
Colby McLemore of Colby’s Photos & Videos has had a highly successful advertising/commercial photography business located in East Tennessee for over 15 years. He usually works both on location and in his downtown Knoxville, TN studio.
Marketing has been a passion since he was young and he loves to share his experience and wisdom on how to have a successful business as a photographer.
Some of the topics Luci and Colby discuss are
1. The different about commercial photography from portraits.
2. Digital marketing and SEO
3. Testimonials and reviews and how to cultivate them and why
4. The joy of working in a collaborative environment
5. Networking as a powerful foundation for a business
And his final suggestion is to “Just Do It”. Get out of your rut and just get going.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
