“You want people coming to you because they like the way you see… You have to find a way of seeing and working that is uniquely you. And that’s what you market.”
This week Master Photographer Luci Dumas is joined by street photography extraordinaire and lighting expert Ibarionex Perello!
Ibarionex is a Photographer, Writer, Educator and Host of The Candid Frame Photography Podcast. A creative powerhouse!
With over 25 years of experience in the photographic industry, he has gifted this world with six, count em, SIX BOOKS including Chasing the Light: Improving Your Photography Using Available Light.
Having served as an adjunct professor at the Art Center College of Design we are incredibly lucky to have Ibarionex here to educate us on the DOs and DON’Ts of lighting and other photography business tips.
After listening to this episode you will be exploding with knowledge on:
Being a light treasure-hunter in natural settings
Noticing shadows, quality, direction, and contrast
And leaning into your flexibility and curiosity to make original discoveries
“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.”
MAJOR INTERVIEW ALERT!
Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!
Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW.
Listen as Jerry blows my mind with topics like:
How our photography changes “the truth”
Having fun with lighting
The importance of reinventing yourself
Creating a routine in your photography business
Process > Results always always always
There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat.
Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you.
In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our business.
She is a video & content marketer who specializes in virtual assistant services for and creates ease, consistency, and joy for portrait photographers & creators. She can be your biz bestie that does marketing, social, & video for you.
I loved having a conversation with Char and learning
The difference between two areas a VA can help us with…project based assignments and ongoing task
Where to find them
How to determine who might be a good fit and
What we might expect to invest
Thanks, Char, for a great conversation with tons of useful info.
News Flash!!! My group coaching program to help you become a Master Sales Person is open for enrollment and I would love to have you join us. Just click the “classes” tab on my website www.lucidumascoaching.com to learn more.
Char has a gift for you called “The Ultimate VA Tasks for Photographers”
“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”
It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.
On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.
As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others.
Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?
Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.
The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: They’re not buying our services. They’re buying how our services make them feel.
Key Topics:
Moving beyond having only friends and family as clients (4:10)
How to find your ideal clients (17:14)
Where to find your first few clients (24:50)
How to find your niche (30:48)
Diversity and inclusion in the event industry (38:15)
The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
Chip’s parting words (58:17)
Luci’s wrap-up (59:27)
Resources:
The Ideal Client Checklist: Email chip@chipdizard.com and mention The Profitable Photographer
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
