by admin | Nov 15, 2023 | Sales Course
Welcome to The Profitable Photographer Sales Academy and congratulations for taking a leap that will help you increase your sales by 2, 4, or even 10 times what you are already doing. I have developed my sales system over 37 years as a full-time portrait and wedding photographer. I have been successfully teaching my one-on-one and group coaching clients how to have $2000, 5000, 12,000 sales and more.
And now you have access to the secrets that position you as the Trusted Advisor, which puts you in the driver’s seat during your sales sessions, without coming across as pushy or needing to talk them into ordering well.
A couple of suggestions before you begin…
- Be sure to join the private group. This way you can ask questions and make comments that will support your growth and help everyone learn
and grow along with you.
- Also, I want to encourage you to listen with your full attention each time. Take notes, especially to the first part of each module as there are
specific lessons in this section that build on the ones after.
- There is a YouTube video that is an in-depth class on how I do the actual sale, with my 2 success secrets that can turn a good sale into an
amazing order. You can find it on YouTube under The Profitable Photographer with Luci Dumas August 25, 2019.
- Included in your program are outlines to download, where you can take notes as you listen and refer back to over and over. Be sure to
download these.
Here are some additional details about the lessons.
This course is a step-by-step program to help you know what to do and what to say that will ultimately result in large portrait and wedding orders in a way that your clients will love. It was recorded over 6 months as a live group class focused on selling photographs using an In-Person Sales Model.
There are 6 Modules to the course and 2 recordings in each module. The first recording in each Module has more teaching with some question-and-answer time. The second recording in each module is a quick review and more time for practice, questions, and some one one-on-one coaching.
- Module One is is an overview of the steps, a pricing for profit model, and q and a from the live class.
- Module Two Is all about the telephone…why it is important and how to have a great conversation that plants the seeds for the big orders.
- Three is all about the consultation and how to continue to “water and fertilize” our clients desires for wall art and albums.
- Four covers the portrait session…both how to photograph for larger orders and multiple wall portrait sales, and what to say that excited them
- about the results.
- Five is on the In Person Sale itself. I have a few tricks that make it easy to sell large portraits that clients love.
- Six is all about handling objections.
In the first recording, I share the principle of becoming the Trusted Advisor, introduce you to the steps in the sales room in this recording, and the overall system I have used for 37 years resulting in large portrait orders that almost always include 3 to 7 portraits and an album.
I am super excited that you are beginning this journey with me to become a master at selling your photography and building a business that will make your clients super happy and your dreams come true. I believe in you and I know you can do this. Feel free to reach out to me with questions or for more support.
Now on Module One.
by admin | Nov 15, 2023 | Podcast
This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients.
Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy.
Listen in as Tanya and I discuss:
- the power of brand strategy
- how your ideal client impacts your brand
- visual elements of branding
- the importance of copy and style guides
- when it’s time to rebrand
But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style.
She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50.
Interested in learning more from Tanya? Here’s where you can connect with her:
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business.
You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the “You Tubes”. www.lucidumascoaching.com is a great place to check out what I am up to and offer.
Some of my tips include
1. Cash and income you might need to get started
2. How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time
3. My perspective on paying for or sharing household responsibilities out of the family budget
Thanks in advance for following me here and podcast platforms.
Hugs! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
It’s safe to say that today’s guest is just as passionate about sales as I am. And, he is no stranger to the photography industry. Jai Long is an award-winning wedding photographer, creative business coach, host of the “Make Your Break” Podcast, serial entrepreneur, and the leader of a heart-filled, worldwide community of photographers. He even has his own course, Six Figure Business Map, where he helps photographers set and achieve “unrealistic” goals and overcome self-limiting beliefs. That was not a typo…he did say unrealistic and be sure to listen for his explanation.
Even though sales can have a negative connotation, Jay is clear that selling is an art and a gift to clients.. He shares with us that his perspective came from how he was raised. He knew, even as a child, that the only way to grow out of his existing circumstances was by selling. And, the older he got, the bigger his sales became.
Listen in as Jay and I discuss:
-The fear of rejection and success in regards to selling
-The need for courage to step out of your comfort zone
-3 must-haves for good sales
-How selling is a service.
To help you grow more confident in your own sales, you can even download a free copy of Jai’s Scripts for Sales Objections on his website, jailong.co.
Interested in learning more from Jai? Here’s where you can connect with him:
Podcast: Make Your Break
Website: jailong.co
Instagram: https://www.instagram.com/jailong.co
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
Welcome to The Profitable Photographer with Luci Dumas. Today’s solo episode is about how to network like a Rock Star. How to build relationships that lead to support of both of your businesses.
The core principle is to build relationships, leading with generosity and offering support first. Getting to know the person and the business. Find ways to refer them, promote them, learn what makes them wonderful and connect.
Many people jump too fast…”too much too soon”. Asking for someone to support your business before they know what you do and how it can support them rarely succeeds.
In this teaching, I share tips to help you build relationships in a way that doesn’t seem pushy and creates loyal professional friends. I cover…
1- The importance of being a “stocker” on their social media
2- How to get a warm connection. Lead with positivity about their business
3- Have a reason to connect that serves them first
4- Get together and see if you have a good connection
5- Why referring them and helping their business is a priority
In other words…create a real relationship, support them, ask for support that is a win for you and them. Once you make a good connection, there are lots of ways for them to introduce you to their best clients and help you get lots and lots of warm, wonderful leads.
Get in touch at lucidumascoaching.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
