238: Amy Fraughton – Using “Google My Business” And Being Seen In Multiple Ways

238: Amy Fraughton – Using “Google My Business” And Being Seen In Multiple Ways

What is better than listening to one of the top episodes of The Profitable Photographer with Luci Dumas? Listening to it again. It has been 2 years since this was released and it is so full of info and inspiration I decided to share it again.

Join us for an inspiring episode with Amy Fraughton, a photography veteran who turned her initial stumbles into a powerhouse business. Discover her lessons on charging your worth and building a high-end brand.

 Amy launched “Photo Business Tools” to help fellow photographers overcome common hurdles. As a certified Life Coach, she dives into breaking limiting beliefs for a truer, more successful version of yourself.

 Amy’s Nuggets for Success:

  • Clients are right at your doorstep.
  • Think big: Get exposure, don’t hide under a rock.
  • Diversify: Put your eggs in various baskets.
  • Unlock the potential of Google My Business.
  • Harness lead magnets, Facebook Ads, local marketing, mail, and a stellar website.

Luci and Amy Fraughton also discuss mindset changes to maximize your success 

  • Break free from limiting beliefs hindering motivation.
  • Cultivate excitement and embrace growth.
  • Counter self-judgment with grace and compassion.
  • Remember, everyone is on a journey of growth.
  • Start believing in your awesome self

Thanks for a great episode Amy that I know my listeners are going to love!

đź’Ś Connect with Amy:

Photography Business Coach Luci Dumas’ Programs and Contact Info:

237: Suzanne Luttig – Real Estate Photography can be FUN and Profitable

237: Suzanne Luttig – Real Estate Photography can be FUN and Profitable

In today’s episode of The Profitable Photographer Podcast is all about Real Estate Photography…and how to create and sell add-ons that create massive profits. Our extraordinary guest, Suzanne Luttig, has a connection to our podcast runs deep. The realization that she considers me one of her best friends because of the show moved me to joy. It’s a testament to the power of authenticity and the genuine connections formed through the stories shared on this platform.

Suzanne, a Certified Professional Photographer (CPP) with a rich background in the corporate world, made a pivotal decision in 2013 that changed the course of her life. She took a leap of faith, leaving behind the familiarity of her corporate job to cultivate a successful real estate photography business from the ground up. But her story doesn’t end there. Beyond the world of real estate and headshots, Suzanne is actively involved in “Now I Lay Me Down to Sleep,” a program where photographers capture poignant moments of terminal babies, offering solace to grieving families. Her commitment to this meaningful work is a testament to the profound impact photography can have on people’s lives.

Join us as Suzanne shares the inspiring story of her journey, from enrolling in basic photography classes to finding a mentor who illuminated the path to creative fulfillment, to building an impactful, successful photography brand. 

Listen in as Suzanne and I discuss:

  • how to build a successful real estate photography brand 
  • finding the right niche for your stage in life
  • how to upsell in real estate photography
  • the impact of volunteering with “Now I Lay Me Down to Sleep”

Interested in learning more from Suzanne? Connect with her here: 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

236: Luci Dumas – The Profitable Photographer’s Playbook: Strategic Planning for Wedding Day Success

236: Luci Dumas – The Profitable Photographer’s Playbook: Strategic Planning for Wedding Day Success

Wedding days can be overwhelming, chaotic, and all over the place for both the couples and the photographer. But the good news is that we can help them be a more organized and fun day for everyone.  Today is another solo episode of The Profitable Photographer Podcast, focused on one of my favorite topics, “Strategic Planning for Wedding Day Success”. What exactly does that mean? It means that today we get to dive into my years of experience as a wedding photographer…covering over 500 weddings. I pull out the pieces that will most help set you up for success on a wedding day. 

And, if you want a hint about what we’re covering, let’s just say that a lot of it boils down to your couples trusting you as the Trusted Advisor. If you’re curious about how to plan for successful wedding photography, create lasting memories for your clients and set yourself up for additional sales after the wedding day, you’re in for a treat. 

If you’ve listened to the podcast before, you know the best thing we can do for our clients is to provide finished products for them. One tip to keep in mind is that when people sit down and order printed images,, the ones that sell most are the more traditional photos. 

How do you achieve that? Listen in as I share

  • How to craft packages and set price points to encourage post-wedding sales
  • The benefits of a first look
  • The importance of building client relationships
  • Planning the wedding day timeline for success
  • How to manage wedding day logistics
  • Avoiding common wedding day mistakes

I hope this episode gets your gears turning and helps you rethink your wedding day planning process with your couples! And don’t forget, you can go to lucidumascoaching.com to set up an opportunity to chat with me if you’re wondering what coaching would be like. 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

235: Jane Goodrich – Building a Photography Business, Not Just a Job

235: Jane Goodrich – Building a Photography Business, Not Just a Job

Today’s guest on The Profitable Photographer podcast is the incredible Jane Goodrich, a seasoned expert in newborn and family photography, mentor, the biggest cheerleader you’ll find for pricing yourself for profit, and the founder of the CRM Picsello.

Even though she specializes in photographing newborns and families now, Jane got her start in the world of advertising, and only moved into photography when she realized that she should be doing something with her life that she loves. Now, she’s an industry leader, having shared her expertise at multiple PPA-sponsored events, Ana Brandt’s The Baby Summit, The Milky Way Business Retreat, and on platforms like PetaPixel. 

One of Jane’s biggest passions is helping photographers figure out profitable pricing for their business. So much so, that’s one of the key features of her CRM, Picsello. Who couldn’t use some insight on that? 

Listen in as Jane and I discuss: 

  • the importance of streamlining your photography business
  • the challenge and importance of pricing your photography
  • how to create a thriving business instead of  “Job”
  • the CRM she founded, Picsello. 

Be sure to get your free copy of Jane’s e-book all about mini-sessions: http://www.picsello.com/photography-mini-sessions-101

Interested in learning more from Jane? Connect with her here: 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

234: Luci in the Hot Seat: A Candid Conversation with Ingvild Kolnes on In Person Photography Sales

234: Luci in the Hot Seat: A Candid Conversation with Ingvild Kolnes on In Person Photography Sales

Boy, oh boy, have I got a treat for you this week on The Profitable Photographer Podcast! This week the roles are getting reversed, and I am being put in the hot seat by fellow podcaster, and previous Profitable Photographer guest, Ingvild Kolnes. 

Norwegian Photographer, Ingvild is a long-time photographer turned educator and mentor for other photographers. She even has her own podcast that you can check out, The Sustainable Photography Podcast. 

Ingvild and I thought it might be fun to do a little podcast swap, and I am so glad that we did! What did we talk about? Well, all things In-Person Sales, of course! You all know that I am a huge believer in serving your clients through sales. Not only does it benefit you (hello growing your business and increasing your profit), but it also helps them value their experience, photos, and loved ones more. 

Listen in as I share:

  • how to boost your sales skills
  • how to handle objections more effectively
  • why connecting with your clients is vital
  • the power of building relationships
  • how to create a sustainable photography business.

FREE GIFT…I am offering 8 listeners a “Create the Business of Your Dreams” coaching session. You can email me at luci@lucidumas.com or go to lucidumascoaching.com and set up a quick chat to apply. Woo Hoo!

Interested in learning more from Ingvild? Connect with her here: 

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