by admin | Dec 16, 2025 | Podcast
Today on The Profitable Photographer, I’m hanging out with Jason Guy, and super successful boudoir photographer based in Sonoma, California.
He has spent the last ten years photographing women in a way that’s honest, empowering, and beautifully lit. He says his job is showing clients what they look like from their best angles—but what I loved is hearing how his clients ended up changing him. From health to aging, they taught him to see bodies (including his own) with a lot more respect and curiosity.
This was one of those easy, meaningful conversations—the kind where you’re talking shop, but you’re also talking about life.
In this episode, we talk about:
- How he found his way into photography and why boudoir became both his creative playground and a smart business move
- What years of photographing women taught him about confidence, bodies, health, and aging (spoiler: it’s not about perfection)
- Why boudoir is the ultimate training ground for posing, lighting, and sculpting the body in flattering, human ways
- How he helps clients relax fast and feel comfortable, seen, and even excited once the camera comes out
A Gift for You
He’s sharing his Boudoir Guide, originally created for clients but now loved by photographers too—full of practical tips and insight: https://jgboudoir.com/boudoir-guide/
Want to Connect?
The best way to reach him is through his contact page:
https://jgboudoir.com/contact/
If you photograph people—and especially women—this episode is a great reminder that when you lead with care, curiosity, and a little humor, both your work and your business get better.
ect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
by admin | Dec 9, 2025 | Podcast
I have always wanted to sit down with someone that knows all about Facebook/ Meta ads…how to do them, the cost, and the benefits. And my guest today knows all about this. I spent time talking (actually grilling) Brennan Haelig, the founder of Jumpstart ROI—an agency managing millions in ad spend and known for helping creatives (especially photographers) grow with simple, practical marketing. He even give us the investment potential, both from the cost of the ad to what to expect to pay a pro to help us.
Brennan shares journey from losing everything to building a thriving company gives him a grounded, real-world perspective that I think you will be inspired by. And how he ended up understanding the needs of photographers when marketing to potential clients.
What to Listen For
• The surprisingly simple, but very effective, ad offer photographers are getting great results from
• The one targeting shift that makes Meta ads actually work
• Why “boosting” isn’t all bad—and when to use it
• The mindset change that can transform your relationship with marketing
His parting thought is to just challenge your limiting beliefs around digital marketing and around paid advertising. Just because you tried it once and it didn’t work doesn’t mean it can’t be a game changer with a few tweaks.
Connect with Brennan
• brennan@jumpstartroi.com
• www.jumpstartroi.com/photography
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
by admin | Dec 2, 2025 | Podcast
After you listen to this amazing conversation with Lori and me sharing all about psychology-based sales strategies… then run, don’t walk, and sign up for her “Vision Forward Summit” going on now through Dec 14th, which features 25+ top educators teaching the business of photography. www.visionforwardsummit.com/ Each day, two photographers share their wisdom about running a successful photography business, and it is an amazing lineup.
So, who is my wonderful friend Lori Unruh Poole? A master photographer and co-founder of Photo Insight. She is a boudoir photographer and educator, known for her no-fluff, psychology-backed approach to helping photographers build profitable, sustainable businesses.
In this episode, we cover:
- How to make sales feel fun instead of pushy
- Simple, psychology-based tools to reduce overwhelm
- How to build real confidence and stop comparing yourself
- Clear steps for better pricing, sales, and speaking to your ideal client
To learn more about Lori: https://myphotoinsight.com/
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
by admin | Nov 25, 2025 | Podcast
Hi friends, it’s Luci.
After more than 200 conversations with photographers and educators, I’ve collected a treasure chest of “aha” moments—some that made me laugh, some that surprised me, and some that completely changed how I look at this crazy, wonderful business.
In this episode, I’m sharing ten of the best lessons. Here’s a little sneak peek:
- Relationships really are the secret sauce. The photographers thriving year after year all remind me that genuine connection—not algorithms—is what keeps our businesses strong.
- Andrew Hiorth gave me a plot twist. I always thought hiring other photographers would pull me away from my own creativity… until he showed me how it can actually give you more time to play, explore, and create for you.
- Olesha Haskett opened my eyes even wider. From textured hair and makeup to posing curves to avoiding “washout” in retouching, she shares what every photographer needs to know to beautifully photograph Black women.
- And yes… pet photography really can be a high-end goldmine. I suspected it long ago, and my guests have confirmed it again and again.
That’s just a taste—wait until you hear the rest.
Want a freebie? Go to Lucidumascoaching.com and download my ebook on Marketing
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
by admin | Nov 18, 2025 | Podcast
This week, my conversation is about two topics…how to get fabulous portrait and weddings, and how to be more inclusive of people with different backgrounds, orientations, and such.
The amazing Chip Dizárd is my guess and is a photographer, educator, tech-enthusiast, and someone who builds business with purpose, passion, and people at the center.
Chip shares how a Christmas gift — an Atari 2600 — set him on a path of creativity and connection that eventually led to a thriving photography brand. Today, he’s known not only for great images but for championing diversity and inclusion in the wedding and event industry.
We talk about:
• Moving beyond “friends and family” clients and building real momentum
• Attracting ideal clients by focusing on the best and letting go of the rest
• The 3 key questions to help define your niche and guide your success
• Why representation matters — and how to make sure clients feel truly seen and welcomed
Chip reminds us that success is like a train — slow at first… then unforgettable once it picks up steam. Stay consistent. Treat people right. And watch the magic happen.
Connect with Chip: https://chipdizard.com
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
