193: Johl Dunn – Change Your Mindset, Change Your Life

Feb 21, 2023

I just loved getting to know Australian photography and coach,  Johl Dunn. He helps ambitious photographers build a highly profitable business by creating a sales and marketing engine and completely rewiring their subconscious programming.

Listen in as Johl reflects on his journey as the owner of a portrait photography studio. He shares how he personally realized that mindset is infinitely more important than knowledge and skill when it comes to finding success.

Johl tackles common money blocks in the industry and why it’s important to look at money as energy exchange. He also gives his best advice to those who feel a lack of self-worth as the owner of a photography business.

Asked about the value of a coach, Johl says: “I went through a lot of stress, anxiety, and a lot of really hard times in my business. What I love about coaching is that I can fast-track the process for other photographers. They don’t have to make the same mistakes that I did. I can help them achieve a very powerful and profitable business relatively quickly!”

Key Topics:

  • What got Johl into photography and coaching (3:15)
  • Overcoming money blocks (7:30)
  • Defining “mindset” and typical shifts photographers need to make (10:12)
  • How your personal life affects your business life (17:25)
  • Johl’s personal story of how a simple mindset shift changed his life (20:30)
  • What to do if you’re experiencing a lack of self-worth (26:30)
  • A case for charging more for your services (34:04)
  • Scale your mindset to scale your business (41:34)

Learn more about Johl Dunn at https://www.johldunn.com/ and send him a message mentioning that you heard him on the Profitable Photographer Podcast for a FREE 30-MINUTE COACHING CALL with him! Also, check him out on Instagram and Facebook.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

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Welcome to The Profitable Photographer Podcast with Luci Dumas!

Why I think you’ll want to tune in every week!

In the photography business as a wedding and children’s portrait specialist, for four decades, I’ve accumulated a wealth of knowledge, connections, and inspiration that I’m eager to share with you. Friends encouraged me to have a show, saying that I have a unique voice as a woman in this industry for so many years.  So I said yes to photographers like you who want to achieve success, profitability, and inspiration.

1- Amazing guests. I have incredible network of wonderful photographers and teachers that I have the privilege of knowing personally, or discovering through my continuing involvement in our industry. And as a teacher at heart, I am always excited to share my own thoughts and new information I discover.

2-Selling is my Superpower. I am a huge advocate for “In Person Sales” for portrait and wedding photographers, so you will here frequent discussions about how to sell multiple wall portraits and albums to every clients.

3- Actionable steps. Through engaging and fun conversation, we dive deep into their (and my) knowledge and insights to bring you actionable steps you can implement in your own photography business. It’s like having a chat with a trusted friend who genuinely cares about your growth and success.

4- Fun Conversations. My style is to have a fun and warm interview with my guests and pull out gems you will enjoy and learn from.

5- Personal Growth. I am a big believer in positive thinking, power of attraction, and a success mindset that helps us in every aspect of out lives. I love to share my perspective and tools to enhance your inner journey to success.

My mission is to uplift and support photographers like you.

So, join me on The Profitable Photographer, and let’s embark on a journey of success, profitability, and inspiration together. It’s time to turn your photography passion into a thriving and fulfilling business.



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