107: Tanya Goodall Smith – The Business of Branding Photography

Jun 8, 2021

Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche.

Tanya and Luci go deep into the world of branding for businesses, what it is and how she creates story telling images that become a visual library, ie custom stock photography, for her clients.

Topics include

  • Why branding is much more than a head shot
  • The value of pre-planning, which is half the value to the client
  • Understanding licensing
  • Pricing models

She also share tips on how she stays visible to her clients and has a steady flow of business. This is a great episode with lots of info and tips

How to connect with Tanya…
Join her facebook group “Rock Your Branding Photography Biz”