107: Tanya Goodall Smith – The Business of Branding Photography

Jun 8, 2021

Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche.

Tanya and Luci go deep into the world of branding for businesses, what it is and how she creates story telling images that become a visual library, ie custom stock photography, for her clients.

Topics include

  • Why branding is much more than a head shot
  • The value of pre-planning, which is half the value to the client
  • Understanding licensing
  • Pricing models

She also share tips on how she stays visible to her clients and has a steady flow of business. This is a great episode with lots of info and tips

How to connect with Tanya…
Join her facebook group “Rock Your Branding Photography Biz”


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Welcome to The Profitable Photographer Podcast with Luci Dumas!

Why I think you’ll want to tune in every week!

In the photography business as a wedding and children’s portrait specialist, for four decades, I’ve accumulated a wealth of knowledge, connections, and inspiration that I’m eager to share with you. Friends encouraged me to have a show, saying that I have a unique voice as a woman in this industry for so many years.  So I said yes to photographers like you who want to achieve success, profitability, and inspiration.

1- Amazing guests. I have incredible network of wonderful photographers and teachers that I have the privilege of knowing personally, or discovering through my continuing involvement in our industry. And as a teacher at heart, I am always excited to share my own thoughts and new information I discover.

2-Selling is my Superpower. I am a huge advocate for “In Person Sales” for portrait and wedding photographers, so you will here frequent discussions about how to sell multiple wall portraits and albums to every clients.

3- Actionable steps. Through engaging and fun conversation, we dive deep into their (and my) knowledge and insights to bring you actionable steps you can implement in your own photography business. It’s like having a chat with a trusted friend who genuinely cares about your growth and success.

4- Fun Conversations. My style is to have a fun and warm interview with my guests and pull out gems you will enjoy and learn from.

5- Personal Growth. I am a big believer in positive thinking, power of attraction, and a success mindset that helps us in every aspect of out lives. I love to share my perspective and tools to enhance your inner journey to success.

My mission is to uplift and support photographers like you.

So, join me on The Profitable Photographer, and let’s embark on a journey of success, profitability, and inspiration together. It’s time to turn your photography passion into a thriving and fulfilling business.



Download ’10 Big Ideas for Marketing Photography in the Real World’