070: Sarah Petty-“Family First” Photography Businesses

Sep 22, 2020

The marvelous Sarah Petty is Luci’s guest on The Profitable Photographer

Photographer Sarah Petty is the New York Times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, a two-time Two Comma Award winner.

Sarah built her multi-million dollar empire around the value of putting ​#familyfirst ​as she balanced two businesses, speaking gigs, and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Business, USA Today, and The Wall Street Journal and is an internationally-known speaker and coach for photographers. Sarah even has a new podcast called “Worth Every Penny Joycast.”

In this episode of the Profitable Photographer Luci and Sarah discuss:
•How your brand reflects who you are
•Why a consistent brand and website are important
•Implementing marketing skills to help your business thrive
•How Sarah put family first and still became the amazing businesswoman she is today

Key takeaways:
•Your brand is how people feel about you
•Utilize hard times as inspiration to grow
•Branding starts with your identity
•You determine your own worth– keep going!

Connect with Sarah Petty:
Email: ​sarah@sarahpetty.com
Phone: ​(217) 638-7688
Websites: joyofmarketing.com
Facebook: ​Joy of Marketing for Photographers Instagram: ​@Sarah.Petty

Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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Welcome to The Profitable Photographer Podcast with Luci Dumas!

Why I think you’ll want to tune in every week!

In the photography business as a wedding and children’s portrait specialist, for four decades, I’ve accumulated a wealth of knowledge, connections, and inspiration that I’m eager to share with you. Friends encouraged me to have a show, saying that I have a unique voice as a woman in this industry for so many years.  So I said yes to photographers like you who want to achieve success, profitability, and inspiration.

1- Amazing guests. I have incredible network of wonderful photographers and teachers that I have the privilege of knowing personally, or discovering through my continuing involvement in our industry. And as a teacher at heart, I am always excited to share my own thoughts and new information I discover.

2-Selling is my Superpower. I am a huge advocate for “In Person Sales” for portrait and wedding photographers, so you will here frequent discussions about how to sell multiple wall portraits and albums to every clients.

3- Actionable steps. Through engaging and fun conversation, we dive deep into their (and my) knowledge and insights to bring you actionable steps you can implement in your own photography business. It’s like having a chat with a trusted friend who genuinely cares about your growth and success.

4- Fun Conversations. My style is to have a fun and warm interview with my guests and pull out gems you will enjoy and learn from.

5- Personal Growth. I am a big believer in positive thinking, power of attraction, and a success mindset that helps us in every aspect of out lives. I love to share my perspective and tools to enhance your inner journey to success.

My mission is to uplift and support photographers like you.

So, join me on The Profitable Photographer, and let’s embark on a journey of success, profitability, and inspiration together. It’s time to turn your photography passion into a thriving and fulfilling business.



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