052: David Trust, CEO of Professional Photographer’s of America

May 19, 2020

David Trust, is the Professional Photographer’s of America’s CEO. David joined PPA in 1998 as the organization’s first director of marketing, and just a little over a year later, was selected to take over the helm as CEO. Since then, David has led PPA to unprecedented growth in every category, while improving customer value and experience year after year.

Prior to his career with the PPA, David spend 11 years in television news as a reporter and anchor before making his transition in the marketing world. He has a regular presence on Capitol Hill where he fights for the rights of photographers, and has testified before Congress on multiple occasions.

In this episode, David shares his knowledge about the industry and how you can best prepare your company for when the pandemic ends.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena…”

Topics Include:

-What is the PPA and how you can get the most out of your membership

-What are copyright laws and what are our rights as photographers

-What happens when someone is taken to court for copyright infringement

-Why business owners needs to understand the consumer better

-How creating a daily schedule on your calendar will lead you to be successful during quarantine

-Habits of highly successful people and how you can implement them into your daily routine

-The importance of staying in contact with your past customers to create new business in the future

BIG NEWS! May 2020
-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 31st
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with David Trust by heading to the PPA’s website:


Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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Welcome to The Profitable Photographer Podcast with Luci Dumas!

Why I think you’ll want to tune in every week!

In the photography business as a wedding and children’s portrait specialist, for four decades, I’ve accumulated a wealth of knowledge, connections, and inspiration that I’m eager to share with you. Friends encouraged me to have a show, saying that I have a unique voice as a woman in this industry for so many years.  So I said yes to photographers like you who want to achieve success, profitability, and inspiration.

1- Amazing guests. I have incredible network of wonderful photographers and teachers that I have the privilege of knowing personally, or discovering through my continuing involvement in our industry. And as a teacher at heart, I am always excited to share my own thoughts and new information I discover.

2-Selling is my Superpower. I am a huge advocate for “In Person Sales” for portrait and wedding photographers, so you will here frequent discussions about how to sell multiple wall portraits and albums to every clients.

3- Actionable steps. Through engaging and fun conversation, we dive deep into their (and my) knowledge and insights to bring you actionable steps you can implement in your own photography business. It’s like having a chat with a trusted friend who genuinely cares about your growth and success.

4- Fun Conversations. My style is to have a fun and warm interview with my guests and pull out gems you will enjoy and learn from.

5- Personal Growth. I am a big believer in positive thinking, power of attraction, and a success mindset that helps us in every aspect of out lives. I love to share my perspective and tools to enhance your inner journey to success.

My mission is to uplift and support photographers like you.

So, join me on The Profitable Photographer, and let’s embark on a journey of success, profitability, and inspiration together. It’s time to turn your photography passion into a thriving and fulfilling business.



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