The Power of Relationship Marketing
Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years
In this episode, Luci, Bruce and Josh discuss:
- Events to preserve a client long term
- Creating a newsletter and getting it to customers
- Lead Magnets
Key Takeaways:
- It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
- People will pay for convenience
- Build your database to be able to pull from at a later date
“The more steps you can make people go through, the better the lead in end.” — Josh Hudson
Connect with Bruce and Josh Hudson:
Website: hudsonsuccess.com
Email: josh@hudsonportraits.com
Book: The Relationographer: The Art of Relationship Marketing
Phone: 206-687-7283
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas