This episode is all about Color…the science, emotional responses, and even how to use it in our art and in branding.
I had the most interesting chat with J. Nichole Smith — or Nic — about why color affects how people feel about your work, why it matters more than you think, and how leaning into joy and self-expression can make your brand stronger.
Nic knows her stuff. As a marketing insider, color psychology expert, and former photographer who’s spent over 20 years helping creative entrepreneurs understand how color shapes emotion, connection, and the way people experience their brands. She’s brilliant, grounded, and brings so much heart to everything she teaches.
You are going to learn about…
• How color psychology influences trust and buying decisions
• Why photographers shouldn’t play it safe with their brand
• Finding a visual style that feels like you
• Thoughts about Pantone’s color of the year and why is controversial and a disappointment
Nic is also the host of the Joy First Podcast, where she shares conversations about purpose, creativity, and building a life and business that actually feel good.
Connect with Nic:
• Website & community: Joyfirstworld.com
• Podcast: Joy First
• Color personality quiz: go.jnicholesmith.com/quiz
Connect with Photography Business Coach Luci Dumas:
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