338: “Vision Forward Summit” News and Making Photo Sales Fun with Lori Unruh Poole

Dec 2, 2025

After you listen to this amazing conversation with Lori and me sharing all about psychology-based sales strategies… then run, don’t walk, and sign up for her “Vision Forward Summit” going on now through Dec 14th, which features 25+ top educators teaching the business of photography.  www.visionforwardsummit.com/ Each day, two photographers share their wisdom about running a successful photography business, and it is an amazing lineup.

So, who is my wonderful friend Lori Unruh Poole? A master photographer and co-founder of Photo Insight. She is a boudoir photographer and educator,  known for her no-fluff, psychology-backed approach to helping photographers build profitable, sustainable businesses.

In this episode, we cover:

  • How to make sales feel fun instead of pushy
  • Simple, psychology-based tools to reduce overwhelm
  • How to build real confidence and stop comparing yourself
  • Clear steps for better pricing, sales, and speaking to your ideal client

To learn more about Lori: https://myphotoinsight.com/

Connect with Photography Business Coach Luci Dumas: 

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