326: Bert & Cindy Behnke: The Heart of a Successful Photography Business

Sep 9, 2025

Welcome to a super informative episode of The Profitable Photographer with Luci Dumas!
This week, I’m joined by longtime friends, industry icons, and master photographers Bert and Cindy Behnke — and oh, what a fun and insightful conversation we had!

Bert and Cindy ran a 68-year-old, three-generation portrait business in the Chicago suburbs until they passed the torch in 2024. Specializing in fine portraiture and corporate work (with a big love for photographing families and women!), they’ve impacted countless lives — not just through their lens, but through their warmth, wisdom, and connection.

Now they’re jet-setting across the globe, leading international photo workshops in dreamy destinations like Italy, Scotland, Ireland, Mexico, and Croatia. And you can join them!

 In this episode, we dive into:

  • The power of connection and relationship-building in portrait photography
  • Why making clients feel seen, heard, and truly cared for is at the core of a thriving business
  • How asking the right questions unlocks emotional impact and deeper client engagement
  • A reminder that craftsmanship matters — solid skills + solid relationships = magic

And so much more!

There is so much value in listening to photographers with decades of success. And this episode is a big, beautiful reminder that our greatest success comes when people know, like, and trust us. I know you are going to feel this way about Bert and Cindy

More about Bert & Cindy Behnke
Website: behnkephoto.com

 Thanks for tuning in, beautiful humans! Your support means the world to me. Until next time, sending you a big heart full of love — and as always, keep doing what you love, loving what you do, and making this world a better place one portrait at a time.

With gratitude,
Luci Dumas

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