Have you ever donated a photo session to a charity event… and wondered if it was actually worth it?
If you want to know how to get booked solid without competing in the online world, you will want to listen and take notes. Today, I’m sharing how I used charity auctions and giveaways to attract ideal clients who invest well and helped my photography business thrive—without discounting my value or feeling salesy. All while supporting causes I truly care about.
Back during the 2009–2010 recession, this approach helped me stay visible, attract ideal clients, and generate thousands of dollars in business. I’m breaking down exactly what worked, what didn’t, and how to make charity marketing feel intentional instead of exhausting.
This episode is full of practical ideas, mindset shifts, and little details that can make a huge difference if you want charity events to actually support your business instead of draining it.
In This Episode
• How I used charity events to attract ideal portrait clients
• Why the right event matters more than doing lots of events
• My strategy for gift certificates, refundable deposits, and pre-qualifying clients
• Simple display ideas that make your booth or auction table look high-end
• Why every charity client deserves the same amazing experience as a full-paying client
A Few Big Takeaways
• Charity marketing works best when your ideal clients are already attending the event
• A beautiful presentation and strong branding matter more than giving away “more stuff”
• Sometimes one great charity partnership is worth more than ten random events
• The goal isn’t just exposure — it’s connection, trust, and creating future clients
Memorable Reminder
Supporting a cause and building a profitable business do not have to be opposites. When done thoughtfully, charity events can create genuine relationships, beautiful experiences, and real income for your business at the same time.
If this episode sparks ideas for you, I’d love to hear about it.
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