336: Finding Ideal Wedding and Portraits Clients and a Chat About Diversity with Chip Dizárd

Nov 18, 2025

This week, my conversation is about two topics…how to get fabulous portrait and weddings, and how to be more inclusive of people with different backgrounds, orientations, and such.

The amazing Chip Dizárd is my guess and is a photographer, educator, tech-enthusiast, and someone who builds business with purpose, passion, and people at the center.

Chip shares how a Christmas gift — an Atari 2600 — set him on a path of creativity and connection that eventually led to a thriving photography brand. Today, he’s known not only for great images but for championing diversity and inclusion in the wedding and event industry.

We talk about:
• Moving beyond “friends and family” clients and building real momentum
• Attracting ideal clients by focusing on the best and letting go of the rest
• The 3 key questions to help define your niche and guide your success
• Why representation matters — and how to make sure clients feel truly seen and welcomed

Chip reminds us that success is like a train — slow at first… then unforgettable once it picks up steam. Stay consistent. Treat people right. And watch the magic happen.

Connect with Chip: https://chipdizard.com

Connect with Photography Business Coach Luci Dumas: 

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