This week I get to hang out with Jeff Rojas—a mellow, super talented commercial photographer and former Adobe rep who’s been in the photography game for 14 years. His story started with something really personal…photographing a classic car with his grandfather…and it grew into a career that’s full of lessons for all of us.
Jeff and I cover a lot of ground in this episode, including the business of photography, the future of creative entrepreneurship, and how to thrive in commercial photography today. Here are just a few of the gems you’ll hear:
- How wealth doesn’t really change people—it just turns up the volume on who they already are
- Why working with clients who truly value quality is the key to a thriving business (money or no money)
- Jeff’s approach to pricing: not fixed rates, but real value
- What he learned as Adobe’s go-to-market manager and how that ties into the future of creative entrepreneurship
- His refreshing take on AI—it’s not here to replace us, but to multiply what we can do
- And my favorite: his “jawbone of a donkey” analogy—why you should use the skill you’re most afraid to use, the one you already have, instead of waiting for the perfect tool
Jeff also opens up about taking a much-needed break during 2020 to recover from burnout, and how he found his balance again. It’s an honest, inspiring conversation about creativity, business, and the courage to make the most of what you’ve been given.
Here is how to check out what Jeff is up to and get in his orbit:
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