318: Andrew Hiorth: 7-Figure Photography Studio Tips

Jul 16, 2025

Did you ever think about what it might take to have a highly successful, multi-million-dollar portrait studio?

My amazing guest this week, Andrew Hiorth, has done just that—and in this episode, he shares his team-building strategies, plus the joys and challenges of creating a highly profitable boudoir photography business.

I was surprised to learn that not only is it easier than I thought, but that building a business where others are doing most of the work can actually give the owner time to be wildly creative with personal photography. Free from the daily grind of creating sellable images, Andrew now has space to stretch his imagination and create stunning, award-winning art.

He also shares about the deep satisfaction that comes from leading a team of photographers and support staff, and watching them thrive. I love doing this as a coach, so now I see that I would actually enjoy being the boss of a group of amazing humans, all working hard toward the same goals!

A little about Andrew:
Andrew Hiorth is a business leader and creative visionary who built FABLE Studios into a multi-seven-figure photography brand with a team of over 20 professionals specializing in boudoir. His personal work has earned global recognition, including a PPA Diamond Award, multiple “Photographer of the Year” titles, and the honor of representing Team Canada at the World Photographic Cup. He’s also a sought-after speaker, sales strategist, and business coach helping photographers scale with purpose and profit.

One of my favorite moments? When he asked the powerful question:
“When does the freedom start?”

We also dig into:

  • Why you should start with your why
  • How to reverse-engineer your dream income
  • The importance of pacing yourself and learning along the way
  • Why profit management might just be your new best friend

And he leaves us with this gem:
“Decide what you want, how you’ll get it… and ask yourself if it will make you happy.”
Yes, please.

If you’ve ever dreamed of creating a business that gives you both financial and time freedom, this episode is for you.

Connect with Andrew:
www.fablestudios.ca
andrew@fablestudios.ca

Connect with Photography Business Coach Luci Dumas: 

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