This week on The Profitable Photographer with Luci Dumas, I had the absolute joy of chatting with my repeat guest, Larry Hershberger — an internationally acclaimed, award-winning artist often called a modern-day Norman Rockwell. For over 35 years, Larry has been creating magical, theatrical, emotion-filled art, with clients in more than 50 countries. You’ve probably seen his Santa and Christmas artwork — those nostalgic, wonder-filled images that take you right back to being a kid.
But this episode isn’t about Santa… it’s about superheroes.
Larry and his wife Ela have a daughter with Down Syndrome, Anna Rose, and she’s the heart behind his most meaningful project yet — the Don’t Fear Me campaign. Through stunning portraits of children with Down Syndrome, Larry is changing the world’s perception — one photograph at a time.
And yes, we talk about the business side too. Because as magical as his portraits are, Larry is also practical. He shares how he’s making this passion project sustainable without burning out or going broke — a lesson all of us creative hearts can learn from!
We talk about:
• How Larry blends advocacy and art to make a lasting impact
• Why it’s totally okay to sell artwork and still do good in the world
• His journey as a father and artist, and how it’s shaped his mission AND saved lives!
This episode is full of heart, hope, and truth — and might just inspire you to look at your own photography in a whole new way.
Larry would love to connect with you!
https://www.masterpieceartwork.com/
https://www.facebook.com/MasterpieceArtworkportraits
Connect with Photography Business Coach Luci Dumas:
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