311: Jessica McKnight: Mindset as the Heart of Your Photography Business

May 27, 2025

This week’s episode is a soulful one, friends. I’m joined by the amazing Jessica McKnight — an award-winning luxury photographer in St Petersburg, FLA, for over 25 years, mindfulness coach, and founder of Brilliance Key

She has a big heart for helping others to create their success using the power of their thoughts as well as a photographer with a ton of business wisdom.  

Jessica and I have a beautiful conversation about how mindset and mindfulness aren’t just buzzwords — they’re powerful tools that shape how we show up in our photography businesses and our lives. Jessica shares how her own journey, from a tough childhood to building a thriving photography brand, has been guided by a commitment to inner clarity, intention, and self-love.

Together, we explore:

  • How to shift your attitude to support your dreams
  • What mindfulness looks like in real life (hint: it’s about presence, not perfection)
  • Her 8 simple practices to start your day grounded and focused — including gratitude, visualization, and creating space for joy
  • The power of community, creativity, and trusting in something bigger (yes, the Universe has your back!)
  • And how chasing success without balance can leave us burnt out — and what to do instead

Jessica also gives us a peek into her Beyond Brilliant Photography Retreats that include daily yoga, mindset talks, and the kind of connection that fills your soul, plus a chance to apply for a free retreat seat on her website!

This episode is like a soft exhale and a spark of inspiration rolled into one. Whether you’re feeling stuck or just craving a deeper connection to your work and purpose, I know you will be glad you tuned in.

Links and Goodies: Apply for a FREE seat at one of Jessica’s retreats by subscribing to her newsletter at BrillianceKey.com

And feel free to book a 20-minute chat with me if you need a little support.

Connect with Photography Business Coach Luci Dumas: 

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