307: Brenda Pottinger: Photography Marketing Made Easy

Apr 30, 2025

Get ready for a lovely and super practical episode!
This week, I’m hanging out with the amazing Brenda Pottinger—photographer, educator, and marketing genius. She also has a heart for giving back and before we chat about her easy marketing strategies, she shares her love for helping others using the power of photography.

Who is Brenda? Well, with degrees in Art-Graphic Design and Mass Communications from Emory & Henry College, she jumped into the world of weddings and portraits in Cincinnati.  Over the next 20 years, she built a thriving business, picked up a few well-earned photography degrees (like Master of Wedding Photography, Master of Photography, and Certified Professional Photographer), and even served on the PPA Council.

Oh—and no big deal—she was nominated for Top Ten Wedding Album at the International Photographic Competition and named Photographer of the Year twice by Professional Photographers of Southwest Ohio!

Inside this episode, we chat about:

• How a Girl Scout camera sparked her lifelong love of photography

• Her 7-step “Marketing Made Easy” method

• Why it’s all about relationships, not just ads and posts

• Knowing exactly who you want to photograph (and how to find them)

Brenda is also teaching a PPA Super One Day Workshop called Marketing Made Easy on May 14—don’t miss it! Just log on to the PPA website to sign up for her class.

Trust me, you’re going to come away from this episode smiling and ready to tackle your marketing with way less stress.

Want to learn more about Brenda?
Visit: www.pottingerphoto.com

Connect with Photography Business Coach Luci Dumas: