Running a profitable photography business is tough, but my guest in this episode proves that it can also be wildly profitable—if you take full responsibility for how you run it.
Meet Allison Tyler Jones, CPP, Master Craftsman, educator, photographer, author of four books, and host of the REWork Podcast.
I have to say that how she shares her vast knowledge and the foundations of a successful business, in a clear and super fun way, makes this a “must listen more than once” way.

According to Allison, is not your average photographer. She does not sell printable digital files, but she does run one of the most profitable portrait studios in the country. Instead of quick-turnaround sessions, she creates large-format wall art, family galleries, and custom albums designed specifically for her clients’ homes. Her signature style? A mix of lifestyle, commercial, and a little bit of chaos—what she calls “Art That Happens to Be Your Family.”
In this episode, we’re getting real about what it takes to build a thriving photography business, including:
- How shifting to a value-based model attracts better clients and bigger sales
- The importance of taking full responsibility for every aspect of your business
- How setting clear client expectations leads to long-term success
- Why staying in touch with your clients every year is the smartest way to have a solid business
Allison’s advice is direct, practical, and refreshingly honest. She’s here to challenge the way photographers think about pricing, client relationships, and profitability—because at the end of the day, success comes down to one thing: Owning it.
Bonus! Allison is giving away her Time-Blocking Tool—because let’s be honest, we could all use a little more time and a lot more structure. Grab it here!
Connect with her at:
- support@dotherework.com
- www.dotherework.com
- www.atjphoto.com
- www.dotherework.com/bootcamp
Connect with Photography Business Coach Luci Dumas: