Hi Brilliant Photographer, welcome back!
Today, I am sharing my solo episode diving into a topic that can always use more info and ideas: handling objections. I shared my thoughts on this a while back, but I’m excited to give you a fresh take.
As Sandra Boynton’s coffee mug says, “Salesmanship begins when the customer says no.” This couldn’t be truer in our field. You can do everything perfectly—attract the ideal clients, have amazing sessions, and plant seeds for future purchases—but an objection can stop you in your tracks.
Objections can arise at any point: initial contact, during a call, in-person consultations, or sales sessions. We need to be prepared with responses that not only satisfy our clients but also encourage them to book us and invest in our products and services.
Here are some common objections you might face and how to handle them:
1. Initial Contact:
- “I don’t use the phone. Just email, please.”
- “Can I have only digitals?”
- “Please send me your pricing.”
2. In-Person Consultations:
- Price issues.
- Pushback on the in-person sales session.
- Time of day, location, clothing preferences.
3. Sales Sessions:
“Can we order later or some now and some later?”
It’s important to remember that our goal isn’t just to make a sale because we need it. We believe that what we offer is a blessing to our clients. Always keep your “why” in mind.
Here are three key takeaways for handling objections:
- Establish yourself as a Trusted Advisor:
- First respond to questions with a clarification questions: When faced with a challenging question, take a breath, ask for clarification, and use the “Feel, Felt, Found” technique.
- Stand firm on your policies using this phrase…”These were the prices and policies when you booked me, and they are still my prices and policies.”
Watch on YouTube or listen wherever podcasts are shared as I dive deeper into these points and
share more insights on handling objections effectively!
And thanks, as always, for listening, subscribing, and connecting. I heart you big time! Luci
Connect with Photography Business Coach Luci Dumas: