259: John Glaser: Photography Marketing Essentials

May 28, 2024

   

Who wants to be a marketing expert where attracting ideal clients is as easy as turning on a hose? Then you are going to love this episode of The Profitable Photographer! My guest this week is the award-winning photographer, John Glaser from Texas. He specializes in dramatic luxury portrait photography and has a distinctive style with his portraits of dogs, seniors, and sports.

His podcast, “Refocus Your Photography Business with John Glaser,” is excellent, and I will be a guest soon, so be sure to check it out.

John shares how his love for photography grew from his passion for sports while coaching at Seven Lakes High School in Katy, Texas. He has built an amazing high-volume, high-sales business using his skills as a marketer and business owner.

Marketing seems to be everyone’s challenge, and John has mastered this aspect of running a successful business.

Be sure to listen for those top three action steps that attract oodles of qualified clients day in and day out:

  1. Facebook marketing with model searches and giveaways.
  2. Business to Business: How to partner with others and boost both of your bottom lines.
  3. Cultivate a robust client list and use it.

John’s parting thought is this: Don’t stop! Keep working on the business, especially when you are busy, so you stay busy.

You are invited to join the free Facebook group and contact John with questions or feedback:

Tune in and get ready to supercharge your marketing game!

Connect with Photography Business Coach Luci Dumas: