228: Luci Shares the Secrets to Getting Hot Leads from Business Partners

228: Luci Shares the Secrets to Getting Hot Leads from Business Partners

Welcome to The Profitable Photographer with Luci Dumas. Today’s solo episode is about how to network like a Rock Star. How to build relationships that lead to support of both of your businesses.

The core principle is to build relationships, leading with generosity and offering support first. Getting to know the person and the business. Find ways to refer them, promote them, learn what makes them wonderful and connect.

Many people jump too fast…”too much too soon”. Asking for someone to support your business before they know what you do and how it can support them rarely succeeds. 

In this teaching, I share tips to help you build relationships in a way that doesn’t seem pushy and creates loyal professional friends. I cover…

1- The importance of being a “stocker” on their social media

2- How to get a warm connection. Lead with positivity about their business

3- Have a reason to connect that serves them first

4- Get together and see if you have a good connection

5- Why referring them and helping their business is a priority

In other words…create a real relationship, support them, ask for support that is a win for you and them. Once you make a good connection, there are lots of ways for them to introduce you to their best clients and help you get lots and lots of warm, wonderful leads.

Get in touch at lucidumascoaching.com

Photography Business Coach Luci Dumas’ Programs and Contact Info:

227: Colby McLemore – Food Photography for Fun and Profit

227: Colby McLemore – Food Photography for Fun and Profit

Welcome back to another delicious episode of The Profitable Photographer Podcast. Today’s guest has been on the show before. He is a true visual storyteller, the owner of Colby’s Photos and Video, located near Knoxville in the Smoky Mountains, and has become a very dear friend. Please welcome back, Colby McLemore! 

With a full-time commitment to photography and videography for companies and individuals, Colby has earned a reputation for his caring, fun, and easy-going demeanor, all while maintaining the utmost professionalism. He is known for his meticulous attention to detail, creativity that’s as clean and fresh as the mountain air, and a unique ability to follow up, follow through, and give each project his all. 

Believe it or not, in all of the 200 episodes of The Profitable Photographer Podcast, I’ve only chatted with one other food photographer. That changes this week as Colby shares anything and everything related to food photography with us. Colby and I always have a great conversation, but I especially enjoyed today’s chat and learning from one of the best about this unique niche of photography. 

Listen in as we discuss: 

-how understanding your client’s needs is the cornerstone of success

-the importance of meeting deadlines in commercial photography

-the versatility and nuances of food photography

-the art of using light to create texture in food photography

-the things to consider before delivering RAW or JPEG images

Interested in learning more from Colby? Here’s where you can connect with him: 

His website: www.colbysphotosvideos.com.

By email: colby@colbysphotosvideos.com

On Facebook: https://www.facebook.com/colbysphotovideo

On Instagram: https://www.instagram.com/colbysphotosvideos/

Photography Business Coach Luci Dumas’ Programs and Contact Info:

226: LARRY HERSBERGER – Magical Christmas Portraits for Fun and Big Profits

226: LARRY HERSBERGER – Magical Christmas Portraits for Fun and Big Profits

Today I am sharing a timely episode about high end, story telling Christmas photo. I sat down with the amazing Larry Hersberger, an internationally-acclaimed and licensed artist, storyteller, writer, designer and master photographer. He is globally known for his innovation of Magical Santa Photography, Magical Snowman, Vintage Baseball and Fine Art Classical portraiture.

Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s typical focus in America at the time on “canvas, curtains, carpet, and old chairs.” From this, Larry offers his first important lesson for any aspiring or budding photographer: Develop your personal brand as an artist.

The yuletide maestro then discusses his unique and inimitable approach to Magical Santa photography, noting that he isn’t just the photographer, but the director as well. And as a director he explains, crucially, that the bulk of his communication is actually with the child rather than Santa himself.

He goes on to dissect the business of art and how photographers of all stripes, even those relatively early in their career without a studio, can succeed in this space. He makes the case that any professional can make a quarter of a million dollars with just 50 clients, positioning oneself as a trusted advisor with each and every single one.

Key Topics:

• Developing your personal brand as a photographer (9:36)

• Why Larry’s approach to Magical Santa Photography is so innovative (19:50)

• Defining “painting” and the business of art (29:40)

• Telling stories through your art with your best customer in mind (37:00)

• His advice to newer photographers without a studio of their own (46:50)

• His tried-and-tested three-part sales process (52:16)

• Why he changed his mind on newborn photography (1:03:47)

• His parting words of advice, and how to attract your ideal clients (1:09:59)

• Luci’s wrap up (1:18:25)

Resources:

Get in touch with Larry Hersberger:

336-870-6503lawrence@masterpieceartwork.com

Art of Magic & Light® on Facebook: https://www.facebook.com/artofmagicandlight

Get $200 OFF Larry’s new Magical Snowman Course. Use Code LUCI at checkout.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

225: Mark Campbell – Notes on 40 Years of Success in Photography

225: Mark Campbell – Notes on 40 Years of Success in Photography

 

Can you imagine what it takes to have the same “job,” or at least work in the same industry for 40 years? This week’s guest on The Profitable Photographer Podcast is here to give us an idea of exactly what it takes to do just that. I am so excited and honored to introduce first-time guest, Mark Campbell to you. 

Not only is Mark an extremely talented photographer, but he also happens to be the current vice president of the Professional Photographers of America. Mark is also a speaker and mentor and was even Adobe-certified for a period of time. 

His specialty? He doesn’t have one! In fact, Mark is known for specializing in anything and everything related to the photography industry. In his own words, “I learned how to do literally everything that was asked of me across all genres of Photography.” 

Listen in as Mark and I discuss: 

  • what it takes to be a photographer, and the importance of commitment, education, and niching
  • how to know it’s time to raise your rates
  • the importance of connection in the photography industry

Interested in learning more from Mark? Here’s where you can connect with him: 

 

 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

 

 

 

 

224: Luci Dumas – 7 Steps To Attract Ideal Clients – Step 7 “GET THE CASH”

224: Luci Dumas – 7 Steps To Attract Ideal Clients – Step 7 “GET THE CASH”

Well, well, well. Here it is, Step 7 of the mini-series about attracting clients that you will love, that will invest well and give you big hugs when it is complete! Every other week I’ve taken a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week is the final week of the series and I hope you have listened to all of them!

This week’s episode is all about our final step, Step 7: Get the Cash! Now that you’ve figured out who you are, who your client is, where they are, how you can pull them to you and increase your visibility, and how to use your photography skills, it’s finally time to get the cash! This episode is full of amazing information you don’t want to miss. Great clients are cultivated step by step and having a fun sales system your clients enjoy, and guiding them to purchase photographic art they will love for decades is actually important for repeat business and referrals.

Be sure to revisit all of the steps and and download the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.

 

Photography Business Coach Luci Dumas’ Programs and Contact Info: