by admin | Jan 25, 2022 | Podcast
Nashville photographer Jonathan Givens is a PPA Master of Photography and Certified Professional Photographer specializing in the entertainment industry – dance, circus, musicians, actors, etc. He has an extensive background in the performing arts, first as a performer and then backstage production and photography.
He has traveled the world and in this podcast episode, he shares some fun stories about the life of a photographer in the entertainment industry. These include insights into the circus photography and even how Oprah convinced him to become a photographer!
He eventually settled into a business model where he can stay home by specializing in dance photography and other performers in Florida and Nashville, creating the lifestyle he wants with a business plan for his photography business. Wait till you see his award winning ballet photographs!
Jonathan is an excellent example of someone who leans into his strengths, and we talk a lot about the value of specialization. What happens when you specialize?
1- Produce a better product
2- Gain trust from your clients
3- Easier branding
4- More money
5- Simpler marketing
6- When you LOVE what you do, life is good!
You won’t want to miss this conversation!
Connect with Jonathan:
Email – jonathan@eps-photo.com
Facebook – www.facebook.com/EPSpecialists
Linkedin – www.linkedin.com/in/epsphoto
Also, be sure to download my free gifts on www.lucidumascoaching.com
by admin | Jan 18, 2022 | Podcast
All hail the content queen!
Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it’s important that talented photographers like us are easy to find online.
She’s right!
Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love – photographing! Her clients lovingly refer to her as “Content Claire” and know they can trust her to take good care of their marketing.
She currently serves photographers across the country.
I think we all understand the need to create content. Claire gives some great advice on how to do it in the most effective way possible!
You won’t want to miss:
-How you can define your target keywords.
-The number of times you should be blogging each month.
-The power of Google search console.
-Why she loves marketing.
Connect With Claire
Website clcontentmarketing.com/subscribe
Email hello@clcontentmarketing.com
Instagram @CLContentMarketing
by admin | Jan 11, 2022 | Podcast
This solo podcast episode is about why the telephone is still the most powerful too in our toolbox for creating successful high dollar sales of portrait and wedding photography.
Why? Because building a relationship with a client where they feel important, get excited about working with us, and start thinking about wall portraits is the foundation of my “Trusted Advisor” sales system.
I also share the “when and how” to talk about pricing with portrait and wedding photography clients.
In this episode I chat about
- The step by step system/ phone script to book highly motivated ideal client
- Why sharing too much too soon can sabotage a great potential booking
- How to get over telephone anxiety
- If or why you might (or might not) post your pricing on your website.
Get out your note pad and be ready for some very practical tips on what to say on the phone to make a nice connection, and plant seeds for great sales of wall portraits, albums, and more.
Best, Luci
www.lucidumascoaching.com
luci@lucidumas.com
by admin | Jan 7, 2022 | Podcast
Kira Derryberry needs you to get your shoot together.
She’s busy modernizing family portraits. Kira has found a way to take the traditional portrait, mix it up a little, and make it fun for the whole family.
Kira Derryberry is a Tallahassee-based photographer focused on Family and Commercial portraiture for 11 years
Kira is a proud member of Professional Photographers of America and has earned Master Photographer, Master Craftsman and Certified Professional Photographer is an approved judge for International Photographic Competition, and as of March 2021, serves as Treasurer for PPA’s Board of Directors.
Kira is also the co-host of the Get Your Shoot Together Photography Podcast alongside fellow photographer and friend Mary Fisk-Taylor.
You won’t want to miss:
Why Kira loves a monochromatic greyscale.
How she sets boundaries.
Why she’s always promoting during the session.
How she knew she wanted to be a photographer.
Kira has some great advice on how to work smarter, not harder. You won’t want to miss what she has to say.
Connect with Kira
Podcast GetYourShootTogether.com
Instagram @shekira
Email info@kiraphoto.com
