Easton Reynolds is the Founder of The Art of Six Figures, a business-changing marketing education platform for photographers. In 2012, Easton joined his wife in her New Jersey-based photography business, LuRey Photography, and immediately began putting his business background to use. LuRey Photography achieved 6 figures in its second year in business.
in 2017, he launched The Art of Six Figures Facebook Ads course, through which he has helped hundreds of photographers around the world.
Easton has been seen on the stage as a keynote speaker at Inspire, and has taught classes for PPA in New Jersey, Pennsylvania, and Vermont. He has also taught at WPPI 2017, 2018, and he’s been featured in RangeFinder, Shutter Magazine, SLR Lounge and many more. Named a top 100 wedding photographer by both SLR Lounge and Brandsmash, Easton is sponsored by B&H Photo and MagMod. Luci Dumas and Easton chat in detail about Direct Response Marketing and Facebook Ads and how they can be the core marketing program for a highly successful business.
Topics include -Boosting posts and Facebook Ad and why the ads are much more successful -Pixels- what they are an how to use them to find and market to idea clients -SEO tips -Story Based marketing -Lead Magnets and landing pages -Retargeting to people that clicked on an ad
You are bound to feel inspired and grateful that you took the time to listen to this brilliant guest of The Profitable Photographer.
To sign up for his course on Facebook Ads just click here https://profitablephoto–theartofsixfigures.thrivecart.com/fb-ads-marketing-course/5bc8ae868d9ed/
Join his FREE 7 Day Challenge https://offer.theartofsixfigures.com/7-day-fb-ads-challenge
In this episode of The Profitable Photographer Podcast, Luci Dumas with Ted Linczak, a Master craftsmen photographer and award winning wedding photographers
Ted Linczak and his wife Rachel, are the owner and photographers of Linczak Photography and Nuvo Images since 2006, and has thriving photography studios in Northeast Ohio, and Charleston, SC. He Has been on local, state, and national stages for 8 years sharing the fundamental as well as his “Wonder of Santa” program.
Ted’s style is glamorous and combines high fashion photography with photojournalism to display relationships and connections between his subjects.
Ted is the 2020 South Carolina as well as Ohio Photographer of the Year (PPSC, PPO), also winning the award in 2015, 2017, and 2018. He was awarded the overall Grand Imaging Award from PPA in 2016 for his album 1863, which also was awarded the Gold Medallion Award by the American Society of Photographers the same year. Ted has won multiple Grand Imaging Awards through the PPA for his wedding and portrait albums since 2012, and was awarded the Canon Par Excellence Award in 2016.
Ted shared how he began his career as a photographer, the importance of creating a portfolio, entering competitions, and living the art of photography with passion. Stay tuned to hear more about this amazing story!
In this episode of the Profitable Photographer Luci and Ted discuss:
•Ted’s career and how he got started in photo contests.
•The importance of education to reach the level you see in other colleagues.
•Getting out virtually and physically to make it happen.
•The reality of awards is that you have to do it to challenge yourself.
Key takeaways:
•Photography competitions are important to grow creatively, technically and as an artist.
This solo episode with Luci Dumas explores the do’s and don’t of websites for photographers, especially for high end photographers. And her recommendation about posting pricing on sites is covered as well.
She discusses her unique perspective on websites for photographers that want to have a profitable business and attract perfect new clients.
Purpose of the site- to get people to contact you. It is advertising, not a catalog.
SEO value vs. a beautiful site that gets them to contact you
Why too much info can overwhelm the viewer and keep them from booking you
How and when to share pricing…and when not to.
To blog or not to blog
It is easy to get confused or have websites with too many photos, too much info, not enough “WOW” factor or weak branding. This recording touches on all of this and more.
In this episode of The Profitable Photographer Podcast, Luci Dumas is joined by Lori Nordstrom. They have a deep discussion on the importance of an abundance mindset to have a successful photography business. Her portrait parties are also fully explain as a way to make quick income and create future portrait sessions.
Lori Nordstrom began her photography career photographing her children in the backyard over 25 years ago. She is known for her sweet, simple “real life” style, focused on families and children.
Soon after getting involved in print competition in 2000, Lori was asked to speak at her own Iowa State Convention and has since gone on to present programs and workshops in all 50 states– and around the world. Seen on CreativeLive and PhotoVision as well as national and international stages, Lori is now a sought after business coach helping creative entrepreneurs reach their goals.
Lori is also the author of “Maximizing Profits: A Practical Guide for Photographers.” This is an episode you won’t want to miss!
In this episode of the Profitable Photographer, Luci and Lori discuss:
•Creative ways to connect with your client •The importance of getting out in the world, rather than marketing and networking exclusively online •Lori’s entrance to photography and how her style has developed over time •Why business owners/creatives need to balance their time
Key takeaways: •Ask questions that connect your client to the experience. Examples: “What does this mean to you?” “When was the last time you had a family portrait done?” •Be creative with your marketing •We can wake up each day and choose an abundant thought •Know that wherever you are, you are not alone — get out in the world!
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
