053: Sean Brown-Overcome Fear to Pursue Your Dreams

This week, Luci speaks with Sean Brown, a high school senior photographer who never thought he would be a photographer. After going to college with the intention of becoming a cardiologist, Sean decided to take a leap and pursue his dreams of working in photography, and he hasn’t looked back. To date, Sean has been named as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and has been asked to speak at conferences around the country about his business endeavors.

In this episode, Sean shares how to overcome fears and pursue your dreams all while becoming successful in your new industry.

Topics Include:

-How to leave the safety of your stable job to pursue a more fulfilling career in photography

-Key tips on how to raise your prices as your experience in photography grows

-Why specializing in a particular market will help you to grow faster and become well known

-The importance of branding and how to introduce yourself to your brand

-How to break into the senior photography market

-What current high school seniors are looking for in a photography session

-The power of social media and how to use it to grow your business organically

-Why betting on yourself to win is the best thing you can do for yourself and your customers

Thanks to Sean, Luci’s listeners can receive a “How to Grow Your Business” starter kit where you can learn how start the photography business you’ve always dreamed of owning:

http://bit.ly/senior-photography-starter-kit

Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with Sean Brown:
Email: Sean@seanbrownproductions.com
Website: www.seanbrownproductions.com

Connect with Luci Dumas:
Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

052: David Trust, CEO of Professional Photographer’s of America

David Trust, is the Professional Photographer’s of America’s CEO. David joined PPA in 1998 as the organization’s first director of marketing, and just a little over a year later, was selected to take over the helm as CEO. Since then, David has led PPA to unprecedented growth in every category, while improving customer value and experience year after year.

Prior to his career with the PPA, David spend 11 years in television news as a reporter and anchor before making his transition in the marketing world. He has a regular presence on Capitol Hill where he fights for the rights of photographers, and has testified before Congress on multiple occasions.

In this episode, David shares his knowledge about the industry and how you can best prepare your company for when the pandemic ends.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena…”

Topics Include:

-What is the PPA and how you can get the most out of your membership

-What are copyright laws and what are our rights as photographers

-What happens when someone is taken to court for copyright infringement

-Why business owners needs to understand the consumer better

-How creating a daily schedule on your calendar will lead you to be successful during quarantine

-Habits of highly successful people and how you can implement them into your daily routine

-The importance of staying in contact with your past customers to create new business in the future

BIG NEWS! May 2020
-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 31st
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with David Trust by heading to the PPA’s website:

www.PPA.com

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

051 Christine Tremoulet- Social Media, Sales Funnels, & Blogging Brilliantly

Christine Tremoulet is a photographer, blogger, coach and best selling author of Blogging Brilliantly for Your Business: 30 Days to Dominate Your Market, which is available now on Amazon. Christine started her photographer business in 2007 and was fully booked, making 6-figures in her first year of business.

In this episode, Christine shares her marketing secrets to success, including the strategic use of social media and the power of storytelling.

Topics Include:

-How to convert followers into clients

-Debunking the myth that having thousands of social media followers means you’re successful

-Why all business owners should have a separate business and personal social media accounts

-How to use the power of local networking on Instagram and other social media applications to gain your ideal clients

-Why blogging isn’t a thing of the past and how it helps to increase your company’s Google search availability

-Ways to advertise online without spending a lot of money

-Why it is important to create a relationship with a potential client before asking them to endorse you

-Tips on how you should interact with others on Instagram and what you should post on your feed versus your story

Thanks to Christine, Luci’s listeners will receive her Instalocal course, Profit 20 for 20% off.

http://GoInstaLocal.com and http://instagram.com/GoInstaLocal

BIG NEWS! May 2020-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

Connect with Christine Tremoulet:

Website: http://ThatChristine.com
Instagram: http://instagram.com/ChristineTremoulet

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

050 Bernie Griffiths: How To Market & Sell Your Photography

Bernie Griffiths is a studio owner, business mentor, speaker, and author of “Success Secrets of a Professional Photographer” and “Quantum Leap My Life”. Bernie has owned three successful wedding and portrait photography studios for over 40 years, with a yearly turnover of almost a million dollars.

In this episode, Bernie coaches you his Facebook Ad secrets and on how to market and sell your photography through a series of valuable tips.

Topics Include:

-Steps small business owners should be taking in the midst of a pandemic.

-How to polish up your business, and gain a mindset filled with daily affirmations of gratitude.

-What to do when your traditional streams of income are running dry and how to become more creative about obtaining income during this recession.

-What social media applications photographers should be using in order to advertise themselves for future clients.

-What advertising headlines are more attractive to potential clientele.

-Selling mechanisms to use when cold calling potential clients and verbiage that will get them to want to work with you.

-Why “keeping it simple” during your marketing is the best possible way to attract more clients.

-How to overcome small fears of failure and how this section can help you to overcome your fear hurdle.

Luci’s listeners will receive $7 special when they sign up for Bernie’s personalized coaching and marketing for photographers:

https://berniegriffiths.com/register/membership/

BIG NEWS! May 2020
-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th

Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with Bernie Griffiths:

Websites:
www.berniegriffiths.com
www.familyportraitmonth.com.au
www.aswpp.com.au

Email: bernie@aswpp.com.au

Phone: +61418509228

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Photography Website: LuciDumas.com

Coaching: LuciDumasCoaching.com