In this episode Luci Dumas chats with Michele PW about Love Based Copywriting.
She is a best-selling, award-winning author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.
They discuss the following topics
How to use words to sell your photography. Many photographers feel icky about selling…but when we base it on love it is a joy!
Love based copy = persuasion. We are always doing it every day.
Tapping into your emotions whether it’s love or fear. ie..Fear based…if you don’t do this, you will experience something bad Love Based…when you do this, you may not be ready but if you are…let’s go. Love is about truth.
Be Honest. Be authentic and true to yourself.
Client stories are great!
Get a sense of energy through your videos.
Survey, survey, survey! Ask, what is your biggest worry? For example, ask your clients, why did you pick you over someone else?
This solo episode with Luci is all about Self-Motivation. How to wake up every day (well, most days) and move forward towards goals, big and small, under all situations. She also explores some of the inner challenges and growth opportunities as a self-employed artist.
Topics Include:
– It’s important to keep our “why” in mind beyond money, goals or ego satisfaction.
– Keep focus on what your deeper purpose is when you lose energy or can’t focus.
– Luci has managed 38 years staying in business as a portrait and wedding photographer.
– Always do your best. We are only human and will have different levels of energy, so just go with it.
– Downstream action is when you go with the flow and with “divine timing.”
– You should always get support to stay and be more motivated. This includes a coach, a power partner or even a small support group.
– Reading motivational, educational, and inspirational books and listening to webinars, podcasts, and videos keep us growing.
– Always try new things, play around, and do creative activities with friends.
– GRIT is very important and helps you stick to moving towards your goals and dreams.
– Set small doable goals for yourself daily, these small actions will lead to more motivation.
– Luci is discovering how much a routine of gym twice a week keeps her positive, especially during this “stay at home” order.
BIG NEWS! April and May 2020
“50% Discount for my online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
I am starting a 90 small mastermind group called “Your Highest Profit Year” to help us hit the ground running and take positive action now and in the future. Contact me at luci@lucidumas.com for more info or to schedule a quick call
Luci’s guest, Tanya Smith is the owner of Work Story Photography in Spokane, Washington. She’s a corporate branding expert who works with organizations and individuals who want to elevate their brand image with storytelling photos that sell.
Key Points:
· High end branding services are more an more in demand and highly profitable.
· Photographic branding is when you use photos to communicate your story. You brings out why you are unique and what you have to offer others.
· There are a lot of resources and classes you can take in order to make photographic branding your niche.
· Planning and knowing how to execute the photos for your clients are key to getting useful great photos for your branding business.
· You should know your ideal clients that you want to photograph.
· Having an upsell offer will help bring more into your packages that you agree on with your clients.
· Approach your clients with the idea of what YOU can do for them.
· Clients value time so staying consistent and quick is a good way to keep them happy.
· You need to build a relationship with your clients.
· For branding photography you need to charge more than you would for portrait photography.
You can reach Tanya on her email for questions or mentoring at tanya@workstorymedia.com.
Luci’s guest, Megan Breukelman is a photographer, magazine editor and hostess of Photo Op Podcast. She loves to help photographers with their podcast and magazines to build their passion. She is based in Brooklyn New York and works as a wedding photographer with her husband.
In this episode, Megan Breukelman she shares tips to keeping your photography business afloat during this pandemic.
Key Points:
• Advice for future photographers, is to have a nest when you leave your previous job to ensure that you are covered because anything can happen.
• Reaching out to potential clients during this pandemic will help you supplement your income at this time.
• You can learn more about stock photography with Matt Haywards class on Adobe Stock.
• You can polish up what you are doing in your business and sell it to others in the form of investment guides, templates etc.
• You can use your photography to help the community during this time.
• Sometimes as a photographer you can have seasons of drought and seasons of abundance so it’s important to keep yourself motivated.
• Look into your local grants to help you during this hard time as a photographer.
• A good way to keep yourself motivated is to have the mindset of starting your business again.
• Entering photography contests online can be a fun and good way to market yourself and earn some income.
• Start booking for early fall to ensure you have bookings lined up for income.
• By staying in contact with your clients and potential clients you can build strong relationships and ensure you keep bookings.
You can reach Megan on her website meganbreukelman.com, where you can send her a message. Or you can reach her on her Instagram at meganbreukelman
Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
