023 Thom Singer: Getting Great Leads

How to be a Profitable Photographer by attracting the right leads

Thom Singer is obsessed with getting people to take actions that lead to successHe loves to say “Potential Does NOT Equal Performance”. We have a great conversation about marketing and so much more.

In this episode, Luci and Thom discuss:

  • Network with the people that should be hiring you
  • Building your personal brand
  • Giving back

Key Takeaways:

  • Word of mouth is the most common tool people still use to find a reference, be proactive
  • Personality is a big part of keeping clients coming
  • Lead by example, refer other’s

“All opportunities in life come from people.” — Thom Singer

Connect with Thom Singer:

2018 TEDx Talk https://youtu.be/8sIL_4zOzG8

Twitter: thomsinger?lang=en

Facebook: ThomSingerSpeaker/

Website: thomsinger.com/

Email:  thom@thomsinger.com

Books: thomsinger.com/books/

Show: cool-things-entrepreneurs-do

Blog: http://thomsinger.blogspot.com/

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

022 Attila Adam: Commercial Photography Marketing Tips

Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business.

I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well

In this episode, Luci and Attila Adam discuss:

  • Photography on a movie set
  • The value of personal projects
  • 4 Tips on growing your business

Key Takeaways:

  • It is a beautiful experience working with artists in different fields
  • Keeping adding to your resume all the time
  • Expose yourself to more art

“You want to become visible.” —  Attila Adam

Connect with Attila Adam: 
Twitter: attilaadam_ 
Facebook: aadamphoto/ 
Website: aadamphoto.com/contact 
Email:  attilaadamphoto@gmail.com   
Phone:  818) 378-7775

Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    www.lucidumascoaching.com 
Email:   luci@lucidumas.com  
LinkedIn: linkedin.com/in/luci-dumas

021 Ten Ways to Ruin a Great Sale

Your are doing so many things right, right? So why aren’t you getting the results you want selling your photographs every time?

In this episode, Luci share her wisdom for 37 years in photography

  • The many ways to sabotage your business and your sales
  • How “Wooing” the client creates a positive outcome
  • Learning responses to objections

Key Takeaways:

  • The first impression is a lasting impression, reserve it for when you are with the client
  • Create an ideal environment for clients to view their photographs, set the stage
  • Don’t have “commission breath”. Stay focused on positively serving the client, not the money

“A great sale happens step by step, over time.” —  Luci Dumas

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

020 Christina Peters: Food Photography - The Art and Business of a Delicious Business

Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:

  • How to find your focus
  • The art and craft of food photography
  • Postcard marketing

Key Takeaways:

  • Working for other photographers teaches you both what to focus on and what not to do
  • Play around with different types of food and what techniques you like
  • Pay attention to what works, who responds to which postcard

“Prospecting takes the most time out of all of the marketing, but pays off.” —  Christina Peter

Connect with Christina Peters:Facebook: TheFoodPhotographyClub/

Website: https://foodphotographyblog.com/ https://www.foodphotographyclub.com/

Email: cp@foodphotographyclub.com

Special offer-$7 introductory membership for 2 weeks at www.foodphotographyclub.com/PPL

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumas

019 Bruce and Josh Hudson: Keeping Clients Coming Back for More

The Power of Relationship Marketing

Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years

In this episode, Luci, Bruce and Josh discuss:

  • Events to preserve a client long term
  • Creating a newsletter and getting it to customers
  • Lead Magnets


Key Takeaways:

  • It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
  • People will pay for convenience
  • Build your database to be able to pull from at a later date


“The more steps you can make people go through, the better the lead in end.” — Josh Hudson 

Connect with Bruce and Josh Hudson: 
Website: hudsonsuccess.com 
Email: josh@hudsonportraits.com   
Book: The Relationographer: The Art of Relationship Marketing 
Phone: 206-687-7283  


Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
LinkedIn: linkedin.com/in/luci-dumas