018 Nichole Begley: Photographing Pets for Fun and Profit

How to have a highly profitable business photographing “fur children”.

Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.

In this episode, Luci and Nicole Begley discuss:

·        Opportunities for Photographers and Specializing
·        Pricing with the end in mind
·        7 Tips for photographing animals and marketing tips

Key Takeaways:

·        Do what you love, and you will have all the patience you need
·        Learn the natural history of the animal and their owner
·        Camera settings to capture that priceless photo, take your time

“Everything you want might just be on the other side of that hard decision.” —  Nicole Begley

Connect with Nicole Begley:

Twitter: @NicoleBegley

Facebook: nicolebegleypets/

Website: nicolebegleyphotography.com/

Coaching: hairofthedogblog.com/

Email: nicole@nicolebegley.com

Book: Pet and Equine Photography for Everyone: Secrets from a Pro

YouTube: Hair of the Dog

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

017 Luci Dumas: IPS-Selling Portraits in Person

Why in person sales of printed photographs is best for our clients and our businesses

In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.

In this episode, Luci discusses:

  • Taking a deeper look into her life of aspirations and her purpose
  • Reasons being a full service studio is best for clients and photography businesses

Key Takeaways:

  • Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
  • Selling portraits in person allows rapport building
  • Wall portraits have the strong emotional impact

“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” —  Luci Dumas

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

016 Jeffrey Shaw: Effort and Surrender

In this episode, Luci and Jeffrey discuss:

  • Jeffrey’s favorite affirmation
  • First book idea was going to be about how to change the business mentality
  • Using this method of “What’s going right journal” to acknowledge cognitive bias and write down what is going right in life

Key Takeaways:

  • What we think we need is acknowledged need and what we truly need is deeper need.
  • By writing down what is going right in life, you will be able to see more positive things in life
  • Finding the balance between effort and surrender and letting go and trusting the process

“How do we live our lives with effort and surrender” — Jeffrey Shaw

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

015 Jeffrey Shaw Part 1: Attracting your ideal clients using their LINGO

Jeffrey is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Also Jeffrey has been one of the most sought-after, luxury portrait photographers in the U.S. for over 30 years.

This episode has been split into two because there was so much richness and the recording lasted over an hour. In this part, we talk about how he built his photography business from struggling to wealthy. His message about letting our creative side have room to run, ie “chasing squirrels” so that our true selves can be expressed is also covered. Stay tuned for part two next Tues.

In this episode, Luci and Jeffrey discuss:

  • How he reformed his entire portrait photography to fit the right demographic
  • Understanding his client’s lingo and world view to better cater them
  • In business, it is not about proving your value but finding people who value what you do
  • How “Chasing Squirrels” helps us discover more creative solutions

Key Takeaways:

Find the people that value your work and match your values. For Jeffrey it was people who were family centric

Judgments and assumptions never serve

” No matter where you are today, you can create any business you want and serve the people that you are meant to serve that value what you do if you take the time to learn their Lingo” — Jeffrey Shaw

Connect with Jeffrey Shaw:

www.jeffreyshaw.com

https://www.jeffreyshaw.com/

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas